Senior Director, Product Marketing
Share
Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
At Singtel webelieve in the strength of a vibrant diverse and inclusive workforce where backgrounds perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair performance-based work culture that is diverse inclusive and collaborative.
Join us and experience what its like to be with an Employer of Choice*. Together lets create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.
Make an Impact by:
Mobile Postpaid Marketing
1. Overall revenue responsibility across postpaid price plan financials profitability positioning and competitiveness as well drive roaming portfolio revenue and profitability.
2. Lead key AOP initiatives on postpaid new plans (network led differentiation eSIM security as a value proposition etc.)
3. Closely monitor market trends consumer behaviors and technological developments which open up new business opportunities in order to conceptualize and develop products needed to deliver the revenue on schedule and within the desired cost target
4. Ensure that the product and service offerings will result in the best customer experience in terms of simplicity and ease of use. Segments served include both corporate customers and residential consumers
5. Build robust relationships with external and internal stakeholders such as Developers/Vendors Marketing Sales Customer Care IS and Network to ensure strong teamwork in smooth project execution and delivery
6. Ensure the team is highly engaged with the desired engagement score. Provide constructive and timely feedback set clear direction and targets and constantly motivate the team to achieve higher performance.
7. Deliver against revenue margin and market share targets. Formulating strategic and operational marketing strategies and plans to deliver the revenue and profit targets. Revise and update the plans as required in tandem with changing business focus and requirements.
Hardware Marketing
1. Responsible for driving hardware revenues and attachment including IPP devise plans and manage subsidy budget.
2. Responsible for strategizing and architecting marketing program for launch of new devices and accessories
3. Drive strategic direction on the hardware business with the Hardware sourcing teams around hardware portfolio
4. Engage and negotiate with key handset vendors to shape device roadmaps and manage rebates
5. Work closely with hardware sourcing team to on quarterly vendor review sessions
6. Lead the budgeting & forecasting process with Finance and regularly review & update drivers and initiatives to meet set revenue target
People Plan and Talent Development for Next Gen leaders
1. Build engagement in teams and accelerate development of next gen leaders
2. Ensure the team is highly engaged with the desired engagement score.
Skills for Success:
1. A seasoned executive with more than 12 years experience in leading the transformation and executing digitalization across a digital consumer business.
2. Proven track record for delivering challenging financial and operational targets.
3. Strong commercial/strategic understanding of the consumer market including ability to review complex business case models.
4. Complex problem-solving skills and ability to deal with ambiguity
5. Strategic planning and execution
6. Proven project management and delivery skills in high-impact transformation projects.
7. Strong leadership skills and stakeholder management experience across the larger organization
8. Strong ability to influence external parties such as ecosystem partners and channel partners.
9. Adaptive and flexible able to perform well in unstructured or ambiguous situations and adapt as business evolves.
10. Entrepreneurial mindset with the ability to take bold decisions/ appetite for risk.
Rewards that Go Beyond
Full suite of health and wellness benefits
Ongoing training and development programs
Internal mobility opportunities
Are you ready to say hello to BIG Possibilities
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
Required Experience:
Exec
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
The Singtel Group, Asia's leading communications group provides a diverse range of services including fixed, mobile, data, internet, TV, infocomms technology (ICT) and digital solutions.
