Senior Content Manager

About the Company 

At Accor we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the worlds leading hospitality groups Accor is home to over 5000 properties across 110 countries united by a shared commitment to excellence innovation and our signature Heartist culture

Our Business

Accor Plus offers the ALL Accor Explorer programme - Accors premium paid subscription travel dining and lifestyle loyalty programme. We are committed to delivering exceptional value seamless experiences and meaningful engagement across our member community of 460000 members across Asia Pacific.

About the role

Based in either Singapore or Dubai the Senior Content Manager is responsible for: 

• Drive subscriber acquisition and retention through innovative content strategies.

• Create and execute content plans that attract new audiences and convert them into subscribers.

• Develop initiatives that deepen engagement and maximise subscriber lifetime value.

• Ensure all content reflects and embodies our Heartist philosophy.

• Produce content that resonates with our audience and supports commercial objectives.

• Enhance the end-to-end subscriber journey through strategic content development.

About You

Our ideal candidate will be:

• Content strategist for growth: Experienced in designing and executing content strategies that directly drive subscriber acquisition retention and lifetime value.

• Audience-first planner: Skilled at tailoring content to different traveler personas and subscription tiers ensuring relevance and impact across campaigns landing pages email app and social.

• Publishing schedule leader: Proven ability to establish and manage a central content calendar across all touchpoints ensuring consistency efficiency and alignment with business priorities.

• Data-informed optimizer: Comfortable analyzing performance metrics lifestyle trends and emerging formats to refine content and maximize engagement.

• Collaborative manager: Adept at working cross-functionally with acquisition product and customer success teams while overseeing agencies and freelancers to deliver high-quality commercially impactful output.

Why Us

Enjoy great benefits with a leader in the Loyalty Membership & Hospitality space.

• Flexible / hybrid working culture

• Staff discounts at our hotels

• Global business with opportunities for growth across APAC

Our commitment to Diversity & Inclusion

We are an inclusive company and our ambition is to attract recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process youre welcome to let us know.

Remote Work :

No

Employment Type :

Full-time