Marketing Automation Specialist

Malmö - Sweden

Monthly Salary: Not Disclosed

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Job Summary

Bring Your Life

Are you fascinated by how great email experiences can drive engagement and strengthen customer relationships Do you thrive at the intersection of the technical and operational side of marketing while keeping a sharp eye for clear effective content If so this could be the role for you.

Join our Global Digital Marketing team at Thule where youll work hands-on to build and optimize the email communications that connect with customers around the world.

What youll do at Thule

As a Marketing Automation Specialist you will take responsibility for the technical setup execution and continuous optimization of our email campaigns and automated customer journeys.

Working closely with editors brand teams and CRM specialists you will ensure that provided content is implemented correctly flows smoothly through the customer journey and contributes to a consistent user-friendly experience across markets. You will monitor performance test and refine journey logic and provide insights that help improve how we communicate with customers globally.

In addition your responsibilities will also include:

Building and deploying newsletters and automated flows with correct segmentation tagging and technical setup.
Monitoring performance running tests and translating insights into improvements.
Reviewing provided assets and collaborating with editors to ensure clarity structure and a strong user experience.

What you bring

To be successful in this role you have some years of experience working with marketing automation platforms such as BloomReach HubSpot Emarsys or Klaviyo and feel confident navigating email logic segmentation and performance metrics.

Designing customer journeys and translating insights into improvements will be part of your daily work. You enjoy working closely with editors and brand teams to ensure that content is clear structured and easy for users to engage with even if youre not the one creating it.

Collaboration across functions clear communication and a balance between technical execution and content-aware decision-making are essential. Youre analytical detail-oriented and motivated by building structure and continuously improving how things work.

You will also bring:

Hands-on experience with automation logic segmentation and email execution.
An analytical mindset and the ability to turn insights into action.
Strong communication skills and fluency in English.

Why you should join Thule

At Thule we believe in strong teamwork - both within your own team and across departments. We strive to be an open and curious organization where knowledge is shared and inspiration flows freely.

Above all we are looking for a curious and open-minded team player who enjoys problem-solving and wants to contribute to meaningful progress. At Thule we welcome diverse perspectives and backgrounds because we believe they make us stronger more innovative and more connected to the people who use our products every day.

Hiring Process

We are looking forward to hearing from you! Apply by submitting your application and resumé through apply for position at our Thule Career Site. Last day for applying is December 19 2025.

Please make sure to not wait to show your interest until the last application date as interviews are held continuously during the process and the position might be filled before the last application date. Please also note that we do not accept applications by e-mail.

For questions please contact the Talent Acquisition Partner responsible Oscar Persson at

We look forward to hearing from you!

About Thule Group

Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life and with a focus on consumer-driven innovation and long-term sustainability we develop manufacture and market products within the product categories Sport & Cargo Carriers (roof racks roof boxes and carriers for transporting cycling water and winter sports equipment and rooftop tents mounted on a car) Active with Kids & Dogs (car seats strollers bike trailers child bike seats and dog transport) RV Products (awnings bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks luggage and performance mounts).

Thule Group has about 2800 employees at nine production facilities and 35 sales offices worldwide. The Groups products are sold in 138 markets and in 2024 sales amounted to SEK 9.5 billion.

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Bring Your LifeAre you fascinated by how great email experiences can drive engagement and strengthen customer relationships Do you thrive at the intersection of the technical and operational side of marketing while keeping a sharp eye for clear effective content If so this could be the role for you....