Director, Programmatic Activation
Share
Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
We are looking for an ambitious trader with a proven track record of success in all aspects of programmatic campaign management from trafficking and optimization to strategic guidance. As both a strategic leader and a hands-on trader you will own media decision-making to ensure the success of your campaign portfolio. This is a senior media execution role that requires close collaboration with other supporting traders and Client Success addition to making in-platform optimizations you will provide strategic direction to various internal teams and participate in client conversations when media expertise is needed.
The ideal candidate combines trading expertise analytical acuity and strong communication skills to consistently exceed campaign goals and help stakeholders understand how media drives business outcomes. You will have significant autonomy and support to help you thrive at Zeta. Depending on your location this role could be hybrid (NYC Nashville LA San Francisco Miami) or remote.
Responsibilities:
- Deploy and optimize DSP budgets across programmatic channels delivering market-leading performance for your campaign portfolio.
- Oversee a team of traders to drive performance accuracy and accountability at scale.
- Partner with Client Success and Analytics teams to align client needs with our media approach.
- Ensure minimal errors in tagging targeting and pacing.
- Consistently exceed campaign objectives while identifying margin expansion opportunities.
- Provide clear optimization notes and forward-looking guidance to internal and client partners.
- Master internal systems and tools for order management and internal communications.
Requirements:
- 5 years of hands-on experience with a major DSP such as Xandr DV360 The Trade Desk Viant Yahoo or Amazon DSP
- Management experience in a programmatic media role
- Knowledge of CM360 rich media vendors site pixels and web debugging tools
- Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
- Demonstrated track record of effectively optimizing to goals
- Deep knowledge of auction mechanics supply and the broader programmatic ecosystem
- Demonstrated analytical ability and an extreme attention to detail
- High proficiency in MS Excel
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $110000 - $140000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Director
Key Skills
- Business
- Marketing
- Key Decision Makers
- Active Directory
- Customer Service
- Performance Evaluations
- Federal Regulations
- Communications
- Account Management
- Project Management
- Minimum Data Set
- Budget management
- Powerpoint
- Direct Reports
About Company
Zeta Global empowers businesses with cutting-edge data-driven marketing solutions. Harness the potential of AI-driven insights and customer engagement.
