Digital Marketing Specialist

Alnafitha IT is a leading independent provider of IT services and solutions in Saudi Arabia founded in 1993.

As a fully Saudi-owned company we have established ourselves from a startup business to a market leader offering a comprehensive range of IT solutions tailored to meet the unique requirements of our clients.

Our expertise spans across various domains including Microsoft AWS ManageEngine and Zoho Solutions ensuring that we deliver strategic IT solutions that drive digital transformation and operational excellence to our clients.

With over 30 years of experience Alnafitha IT has successfully completed more than 4000 projects serving over 3000 satisfied customers and collaborating with 65 partners.

Our commitment to excellence is evident in our customer-centric approach which emphasizes engagement collaboration and a relentless pursuit of quality in every interaction

Our vision is to be the Kingdoms most customer-centric provider for digital transformation and consultation fostering innovation and excellence in all our solutions. We are dedicated to optimizing operational efficiency and ensuring effective resource utilization to enhance customer satisfaction and profitability

At Alnafitha IT we believe in empowering our employees and nurturing their growth which is essential for driving leadership in technology and customer satisfaction. As we continue to expand our presence in the IT landscape we remain committed to delivering cutting-edge solutions that not only meet but exceed our clients expectations.

Job Summary/Objective

A Digital Marketing Specialist plays a key role in our marketing team. This role will collaborate closely with the Marketing Manager to develop and implement digital strategies as well as work with different departments and business units to ensure a unified marketing approach.

Key Responsibilities:

Digital Strategy Development

Assist in developing and implementing digital marketing strategies aligned with business goals

Stay updated with the latest digital marketing trends and best practices

Campaign Management

Manage and optimize multi-channel marketing campaigns including SEO SEM email marketing social media and content marketing

Plan execute and analyze digital marketing campaigns

Market Analysis

Analyze market trends and competitor activities to identify opportunities and threats

Monitor and report on key performance indicators (KPIs) to measure campaign success

Marketing Automation

Implement and oversee marketing automation tools and platforms to enhance campaign efficiency

Manage the digital marketing budget for optimal resource allocation

Cross-Functional Collaboration

Collaborate with cross-functional teams to ensure marketing efforts are aligned and impactful

Coordinate with team members for integrated marketing efforts

Reporting

Provide regular updates on campaign progress and performance to the Marketing Manager and other stakeholders

Requirements

Qualifications

- Education: Bachelor s degree in marketing or related field

- Experience: 5 years of proven experience as a B2B digital marketing specialist within the IT industry

- Proven experience in managing successful digital marketing campaigns

- Expertise in marketing automation platforms

- Strong knowledge of SEO SEM PPC email marketing social media and content marketing tactics

- Proficiency in data analytics tools

- Excellent communication and interpersonal skills

- Strategic thinker with a creative mindset

- Strong project management skills with attention to detail

- Knowledge of web development platforms

- Familiarity with media buying and the latest digital marketing trends.

EQUAL EMPLOYMENT OPPORTUNITY COMMISSION:

Alnafitha IT is an Equal Opportunity Employer and does not discriminate based on race color creed national origin ancestry religion age citizenship sex marital or veteran status disability or handicap sexual orientation or any other basis prohibited by applicable law. Alnafitha IT also takes affirmative action to employ and advance in employment qualified women minorities and diversity representations. Alnafitha IT also makes reasonable accommodations for qualified individuals with disabilities in accordance with the Saudi and Egyptian employment laws