Rpm

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Job Description
Participate in designing a series of national activities and ensure key strategy implementationfollow-up feedback and improvement.
Adapt central marketing strategy to regional marketing strategy including accurate regional market analysis keen insight into customer needs and perception of the products through adequate market research findings SWOT analysis and translate them into regional marketing strategy proposals and suggested action plan for products.
Collect and analyze market intelligence data from multiple aspects including health policies generics prices reimbursement co-payment its class its competitors its market or its environment.
National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc.
Organize brand story and promotion trainings for national and regional MRs.

Requirement
4 years Top MNC experience prefer local marketing experience;
Deep understanding on business
Strong communication/ influencing/analytical skills

KPI
360 feedback from field and core members from cross-function
Provide timely report for regional sales team
The frequency of KOL visits and the quality of activities in region

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