Company Overview

We build consumer brands differently blending startup-level agility with the operational rigor of private equity.
Think of us as a mini Unilever: a lean high-performance portfolio scaling multiple brands through a centralized growth engine across creative media operations and product development.

Our brands generate $40M in annual revenue each built on a 3-year scale-and-exit model.
Our mission:
Build brands that leave lasting impressions and exit them at their peak.

Were operator-led and performance-obsessed. Every role impacts revenue and the trajectory of our brands.

Core Values:
Competitive Greatness
Speed to Execution
Team Empowerment
Relentless Ownership

If you thrive in high-performance creator-centric ecosystems and love helping people succeed this role is for you.

Role Overview

The Community Coach is a specialized consultant responsible for supporting and elevating our VIP creators within the TikTok Shop ecosystem. You will function as a mentor strategist and performance coach guiding top creators through content improvement TikTok Shop optimization and GMV growth best practices.

Youll work closely with the Community & Discord Manager and Creator Partnerships Manager to deliver hands-on coaching content audits and tactical feedback to our highest-potential creators.

This role is typically filled by a top creator or experienced TikTok operator with deep platform expertise and strong communication skills.

Key Responsibilities

• Provide 1:1 coaching and feedback to VIP creators on content quality hooks editing and GMV-driving tactics.
  
• Host weekly or bi-weekly coaching sessions (live calls AMAs workshops) covering performance trends platform updates and content strategy.
  
• Audit creator content monthly to identify patterns opportunities and improvement paths.
  
• Share actionable insights on TikTok trends creator archetypes and GMV optimization.
  
• Support new VIP creators during onboarding ensuring they understand expectations best practices and shop setup.
  
• Create short-form training resources to help creators level up quickly (video examples templates scripts).
  
• Collaborate with Community Manager to identify creators who need intervention or extra support.
  
• Coordinate with Creator Partnerships Manager to align coaching with campaign priorities.
  
• Monitor creator performance metrics surfacing top performers and those showing significant improvement.
  
• Serve as a high-level expert helping shape the overall quality of creator output in the program.
  

Key Performance Indicators (KPIs)

• GMV growth from coached creators
  
• Creator content quality improvement
  
• Attendance and engagement in coaching sessions
  
• Creator satisfaction and retention within the VIP tier
  
• Frequency and effectiveness of audits resources and performance feedback
  

Success Benchmarks (306090 Days)

30 Days

• Complete onboarding and understand key creator personas and performance metrics.
  
• Begin hosting your first coaching sessions.
  
• Conduct initial content audits for VIP creators.
  

60 Days

• Build a repeatable coaching framework for VIP creators.
  
• Publish initial training resources and content examples.
  
• Show early signs of performance improvements among coached creators.
  

90 Days

• Deliver measurable GMV lift and improved content output from VIP creators.
  
• Establish a high-performing ecosystem of top creators with clear growth pathways.
  
• Become the trusted expert for creator coaching across the entire program.
  

Required Skills & Qualifications

Must-Have

• Proven experience as a successful TikTok creator or operator
  
• Deep knowledge of short-form content hooks trends and editing styles
  
• Strong communication and teaching skills
  
• Ability to analyze performance metrics and deliver tactical insights
  
• Comfortable hosting live coaching sessions workshops or AMAs
  
• High empathy combined with high performance expectations
  

Nice-to-Have

• Experience with TikTok Shop or affiliate programs
  
• Prior coaching mentoring or team leadership experience
  
• Background in UGC creator education or content strategy
  

Who Should Apply

YES Ideal Candidates

• Top creators who want to mentor others
  
• Skilled communicators who love helping others grow
  
• Operators who understand how to translate content GMV
  
• People who thrive in performance environments and move fast
  
• Creators who enjoy teaching critiquing and optimizing content
  

NO Do Not Apply If

• You dislike coaching or giving feedback
  
• You avoid live calls workshops or high interaction
  
• Youre unaware of TikTok trends or unwilling to stay updated
  
• You prefer execution-only roles with minimal communication
  

Why Join Us

• Work directly with top creators across a fast-growing TikTok Shop program
  
• Influence multi-million-dollar GMV outcomes
  
• High autonomy flexible schedule and meaningful impact
  
• Opportunity to shape creator excellence across the entire ecosystem
  
• Collaborate with high-performing operators and creator-focused teams
  

Compensation & Benefits

• Contract / Consultant role
  
• Competitive rate (TBD based on experience)
  
• Flexible hours
  
• Potential for expanded responsibilities or long-term partnership
  

Application Process

1. Portfolio or creator profile submission
   
2. Coaching demo or recorded session
   
3. Interview with Community & Creator Partnerships Leadership
   
4. Offer contract