Senior Copywriter (In-house)

ABOUT GREENPARK
Greenparks continued success is built upon the quality of the assets we deliver.

Our clients trust us because we deliver top quality work efficiently to budget and on time with a positive attitude and the tenacity it takes to makegreat workhappen. Great content is the common goal that fuels us all.

Our ambition is to be engaged across every aspect of our clients business where we have theexpertiseand skills to such an extent that we become indispensable to them.

This role description is not a box that you areputin. It is a definition of your core a company like ours you are encouraged and expected to contribute to many wider issues.

WHY THIS ROLE EXISTS

This role will be part of Greenparks Inhouse Creative Team working directly with Greenparks creatives andclient/s from briefing to asset creation and delivery.

THE SENIOR COPYWRITER ROLE

The Senior Copywriter a master of language and strategy brings both precision and poetry to the fast-paced world of advertising.

With years of experience and an instinct for brand voice they shape narratives that not onlycaptivate butconvert. More than a wordsmith they are a creative architecttranslating complex briefs into clear compelling messages that move audiences and meet business goals.

From sculptingbig ideasto mentoring emerging talent the Senior Copywriter is both craftsman and conductor ensuring every creative materialsings in tune with the brands identity. Their wordsdontjust echo; they resonatetaglines thatstandthe test of time scripts that stir emotion longform that lingers in the mind.

In a landscape where trends shift overnight the Senior Copywriterremainsa steady forcestrategic sharp and endlessly inventive. Theydontjust tell stories. They shape the voice of the brand.

RESPONSIBILITIES

Partnering with design and strategy teams the Senior Copywriter crafts persuasive brand-aligned messaging that cuts through the noise.

From concept to execution they lead the creation of headlines taglinesbodycopyandscripts acrossdigitalplatforms.

A master of tone and voice they ensure consistency across all touchpoints while adapting messaging to fit varied audiences and formats.

With a sharp eye for narrative and structure they shape stories that elevate creative concepts and strengthen visual storytelling.

Beyond writing they contribute to strategic ideation mentor junior talent and bring industry insights into every briefdriving content that not only engages but delivers results.

The Senior Copywriter is instrumental in defining the voice character and clarity of every campaign.

Required Experience:

Senior IC