Digital Marketing Manager Growth

Want to revolutionize the future of education and do meaningful work that transforms future generations lives

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology we can transform students into the world leaders of tomorrow. Were the worlds leading college admissions consultancy with over 1330 Ivy League offers and 2140 to the US Top 15. With a passionate team of 800 thats rapidly expanding across 30 markets our unique tech platform connects expert-led guidance and proven data-driven strategies from 3000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application from essays to extracurriculars ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors including Tiger Global and Ice House Ventures we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

What this role is responsible for:

This role is responsible for driving new revenue growth through digital channels by leading structured experimentation uncovering new opportunities and continuously optimizing campaign performance.

As a Digital Marketing Manager Growth & Experimentation you will:

• Design and execute end-to-end experiments across Meta Google YouTube TikTok LinkedIn and emerging platforms.

• Build and refine testing frameworks that bring structure consistency and clarity to how we test globally.

• Lead CRO initiatives across landing pages funnels and key conversion points using data heatmaps user behaviour insights and experimentation.

• Identify new platforms formats and market opportunities to accelerate growth.

• Analyze data deeply to turn insights into scalable strategies and recommendations.

• Partner cross-functionally with performance marketers creatives analysts and product teams to bring experiments to life.

• Champion a test-and-learn culture across the team encouraging experimentation curiosity and continuous improvement.

This role is perfect for someone with an entrepreneurial resourceful growth hacker mindset someone who is comfortable experimenting learning fast and finding new levers to grow the business.

What success looks like:

• Youre an engaged energetic and collaborative team member who elevates the performance marketing team.

• You consistently launch meaningful experiments that influence strategy and drive measurable business outcomes.

• You can communicate insights clearly turning complex data into simple actionable narratives.

• Youve built or improved a global testing repository/framework to increase alignment speed and learning across markets.

• You actively track results end-to-end from lead generation to revenue impact and use insights to guide next steps.

• You serve as a trend-spotter identifying new channels formats and tactics to unlock market-specific growth.

• You demonstrate strong data literacy using numbers to validate hypotheses and make informed decisions.

How youll know youre crushing it (KPIs):

• Tangible revenue growth driven from experiments in paid digital channels.

• Increased volume and quality of structured experiments across markets.

• Demonstrated success in testing new channels or formats that become scalable.

• Incremental traffic leads and revenue generated from experimentation roadmaps.

What skills and experience youll need:

• 3 years of experience in growth performance or digital marketing with hands-on paid advertising execution such as Meta Ads Google Ads and other ad platforms.

• Proven experience designing and running structured A/B tests or multivariate experiments.

• Experience with CRO methodologies identifying friction points running UX-driven experiments optimizing landing pages and improving conversion funnels.

• Strong data analysis skills with the ability to interpret performance metrics and identify insights.

• Excellent verbal and written communication including the ability to tell stories with data.

• Highly resourceful able to self-learn new tools platforms or workflows (analytics AI tools automation etc.).

• Exceptional learning adaptability comfortable picking up new skills in tech data or experimentation frameworks.

• Ability to manage multiple fast-moving projects and collaborate across a globally dispersed team.

• Experience with tools such as Google Analytics Looker Studio Marketo Salesforce or close equivalents.

• (Bonus) Interest or experience in AI tools data pipelines automation or lightweight technical workflows (e.g. scripts connectors).

• High agency mindset you take ownership move fast solve problems independently and create momentum even without perfect information. You dont wait for direction; you find solutions learn what you need and make things happen.

Please keep an eye on your Spam/Junk folder!