Marketplace Team Lead Content & Advertising

At Brandsom - part of Follo we help brands grow on marketplaces like Amazon Zalando and more. As a fast-growing marketplace agency we specialise in strategy content optimisation advertising and operational support customised for each marketplace platform and brand.

We work with well-known names like ASICS M-Line and Hunkemöller driving visibility and sales across Europe. Our team of marketplace enthusiasts thrives on collaboration innovation and delivering results. With our dynamic and ambitious culture were passionate about helping brands succeed and were just getting started.

Now were looking for a Team Lead Content & Advertising to elevate our specialist team and drive performance across marketplaces.

As Team Lead Content & Advertising youll be the driving force behind our content and advertising performance across all marketplaces. You lead a team of marketplace specialists (content & advertising) ensuring seamless execution innovation and continuous improvement.

This is a strategic leadership role with a strong operational backbone. You will coach develop and inspire your team while ensuring that content ads and automation work together to deliver top-tier marketplace results. Youll also collaborate closely with Consultants to connect strategy and execution ensuring every brand we support gets exceptional data-driven results.

Tasks

• 1. Team Leadership & Development
  Lead and develop a team of 4-6 content & advertising specialists.

• Conduct performance reviews give feedback and support career development.

• Build and maintain an internal knowledge base with best practices guidelines and innovations.

• Ensure the team operates according to high standards in quality communication and execution.

• Champion alignment craftsmanship and a positive team culture that reflects our values.

2. Strategy Expertise & Innovation

• Ensure content and advertising strategies reinforce one another to maximise visibility conversions and revenue growth.

• Act as the go-to expert for trends technologies tooling AI and marketplace developments.

• Encourage experimentation and bring innovative scalable solutions to the team.

• Develop marketplace standards for quality strategy and advanced advertising practices.

3. Process & Performance Ownership

• Analyse campaign and content performance and guide the team based on data insights.

• Implement AI-driven automation to eliminate inefficiencies and optimise workflows.

• Manage budgets resource planning and capacity using internal systems and tooling.

• Ensure consistent execution across specialists elevating operational excellence.

4. Cross-Team & Client Collaboration

• Work closely with Consultants to align on brand strategies campaign performance and improvement opportunities.

• Lead strategic discussions with stakeholders and translate insights into actionable improvements.

• Support Consultants with expert input to ensure client satisfaction retention and expansion.

• Provide proactive solutions for client challenges and market shifts.

Requirements

• Experience:
  5 years of experience in marketplace content optimisation and /or advertising.

• Proven leadership experience managing operational or specialist teams.

• Strong background in marketplace advertising (bid management automation optimisation).

• Proven track record in performance analytics and data-driven decision-making.

• Experience with AI-driven tools automation and advanced marketplace tooling.

Skills & Mindset:

• Strong communication and delegation skills.

• Ability to develop people set standards and inspire excellence.

• Strategic thinker with hands-on execution capabilities.

• Deep knowledge of European marketplaces.

• Comfortable working cross-functionally with Consultants and internal teams.

• Ownership creativity and a proactive attitude towards improvement.

Benefits

Whats in it for you:

• Work with major international brands across Europe.

• Lead a young ambitious specialist team with lots of room for growth.

• Access to the Brandsom Academy to develop yourself and your team.

• Space for your ideas to shape the future of the specialist organisation.

• Travel allowance.

• Option to work abroad for 1 month per year.

• An office laptop.

Interested

Please send your CV and motivation letter to our HR department

If there is a match well contact you to guide you through the next steps in our hiring process