The main aim of the job is to support the Philip Morris Business Unit Team with relevant analysis and insights regarding Nielsen trends Adult Consumer Distribution Trade Coverage (Merchandising & Communication) and Consumer Engagement touchpoint platform areas. The role will contribute to the decision-making process related to resource allocation objective setting KPI monitoring and improving the efficiency and effectiveness of commercial initiatives through better targeting and alignment of objectives selected channels/retail selling points and consumer profiles.
Responsibilities:
Perform distribution data analysis (Retail Audit In-Market Sales) to identify Philip Morris performance gaps versus key competitors highlighting areas to be improved;
Consolidate the retail selling universe for: i. communication platform allocation by brands in focus ii. tactical programs iii. Consumer Engagement touchpoint platform; review it and provide the final proposal;
Monitor agreed Key Performance Indicators (KPIs) providing regular analysis highlighting deviations from initial targets and proposing corrective solutions;
Support the Sales Forecast process by collecting input from regional teams; prepare sales forecasts considering historical data latest market information and stock levels by channel;
Prepare the evaluation of commercial initiative deployment effectiveness by collecting regional feedback (consumers and customers reactions) highlighting achievements versus targets and key learnings;
Qualifications:
University degree preferably in Economics/ Business Administration/ Finance/ Computer Science;
Minimum 23 years of experience in the field (preferably in FMCG or Consulting);
Experience in Trade Marketing Distribution Marketing and/or Business Strategy & Planning is a plus;
Good understanding of distribution models Consumer Engagement platforms Trade and Consumer segmentation tool and Brand framework is a plus;
Good analytical conceptual monitoring & reporting skills;
Good presentation and communication capabilities;
Able to provide creative ideas/solutions;
Very good command of business English;
Computer literate - MS Office package with high focus on Excel and PowerPoint
Aplicatia ta a fost primita cu succes! Iti multumim!
Required Experience:
IC