Senior Product Manager, PEO (Multiple Roles)

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stufflike payroll health insurance 401(k)s and HRso owners can focus on their craft and customers. With teams in Denver San Francisco and New York were proud to support more than 400000 small businesses across the country and were building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.

By the Numbers:

• Named #1 best software for small business of 2024 by G2
• 2700 employees in the United States Canada Mexico and Turkiye and growing
• Over $500M in annual revenue
• The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs
• There are 6.2M employers in the US 98% have fewer than 100 employees ⁽¹⁾
• 550000 new businesses are created each year in the US ⁽¹⁾

What Product Management is like at Gusto:

• Our Product team is lean which means youll have a high degree of impact and ownership. We believe in smaller empowered teams that move quickly with less overhead. Youll move fast by pairing sharp product judgment with fluency in AI tools automating what slows teams down and amplifying what makes them creative and high-performing.
• Were boundaryless builders. Lines between roles are intentionally blurred and our PMs do whatever it takes to deliver outcomes. Youll prototype automate design and ship using AI as your co-builder to turn problems into durable solutions that deliver customer value with urgency and care.
• Were here to serve small and medium businesses. Gusto has a strong mission-driven culture and we care deeply about lifting up these business owners building technology for an AI-first world that gives them the superpowers to run and grow their businesses with confidence.
• Were comfortable with change. Our environment moves fast and PMs here thrive in ambiguity blending curiosity experimentation and AI-native craft to shape how products (and work itself) are built at Gusto.

About the Team:
Gusto is building a Professional Employer Organization (PEO) offering to serve more complex small businesses with a bundled solution for HR payroll benefits and compliance. Its one of our most strategic initiatives with FY26 focused on developing the foundation and FY27 aimed at launching a differentiated scalable customer experience.

Were hiring for two PEO product roles:

• PEO Growth: We are looking for a Senior Product Manager to play a key part in developing the end to end PEO customer experience. Youll define how we serve these customers what capabilities we need to build and how we ensure were delivering a cohesive end to end product experience. This PM should spike on core UX and building AI-enabled experiences (or a willingness to learn how!).
• Workers Compensation: This Senior Product Manager will own building out our PEO Workers Compensation product from scratch. You will own the end to end product vision and strategy for PEO Workers Comp and influence our operational workflows and carrier relationships. The PM will partner with engineering to architect and build complex technical capabilities around pricing underwriting and billing.

Heres what youll do day-to-day:

• Ownership: Lead the development of Gustos long-term PEO strategy. This includes driving research defining customer and market positioning shaping product direction and identifying the investments and internal capabilities required for a successful launch. Youll translate this strategy into actionable guidance that informs company-wide planning and execution.
• North Star: Focus the organization on what matters most. Identify the highest-leverage investments and decisions across functions that will unlock long-term success reduce ambiguity and ensure that Gusto is building toward a cohesive and differentiated PEO offering.
• Collaborate: Partner across Product Engineering Compliance Legal CX Marketing Sales and Operations to uncover insights validate assumptions and build alignment. Youll help create shared understanding and ensure cross-functional teams are set up to deliver on the PEO opportunity.
• Accelerate Execution: Step into the highest-priority gaps that stand in the way of PEO readiness. Whether its clarifying requirements kicking off strategic initiatives or embedding with a team to drive execution youll help move the work forward by creating clarity building momentum and enabling others to succeed.

Heres what were looking for:

• 5 years of product management experience ideally with additional professional experience in roles that involved leading large complex and cross-functional initiatives
• Strong strategic thinking and the ability to connect work across customer needs product design internal operations pricing and go-to-market
• Experience with PEOs workers compensation payroll systems business insurance benefits administration or bundled HR services is strongly preferred
• Excellent communication and storytelling skills with a talent for making complexity understandable and actionable
• A bias towards action comfort operating without a clear playbook and a desire to drive meaningful progress on long-term company priorities

If you dont think you meet all of the criteria above but still are interested in the job please apply. Nobody checks every box and were looking for someone excited to join the team.

Our cash compensation amount for this role is targeted at $152000 to $190000/yr in Denver & most major metro locations and $184000 to $230000/yr for San Francisco New York & Seattle. Final offer amounts are determined by multiple factors including candidate location experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work

We have offices in Denver San Francisco and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto Canada Atlanta GA Austin TX Chicago IL Denver CO Los Angeles CA Miami FL and Seattle WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work.

⁽¹⁾ Business Applications with Planned Wages ()

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

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