Cluster Manager Operations and Service

Pune - India

Monthly Salary: Not Disclosed

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Purpose	We are looking for an innovative and detail-oriented Campaign Creation Specialist to join our team. This role is ideal for someone with a strong background in advertising marketing and project management. The Campaign Creation Specialist will work closely with cross-functional teams to develop and execute engaging effective and data-driven campaigns that align with our brands goals and enhance customer engagement
Duties and Responsibilities	Development and Strategy: oDesign and manage end-to-end marketing campaigns across various channels (digital social media email etc.). oCollaborate with creative content and design teams to ensure cohesive campaign messaging and alignment with brand guidelines. oIdentify and segment target audiences to ensure relevant messaging. and Project Management: oOversee the campaign creation process from ideation through to execution working within deadlines and budget. oCoordinate and manage internal resources and third-party vendors ensuring project objectives are met. oTrack and manage campaign schedules ensuring timely delivery of assets and adherence to timeline. Direction and Content Development: oContribute to content creation by brainstorming ideas for campaign themes visuals and messaging. oReview and approve creative elements including graphics copy video content and social media posts. Analysis and Optimization: oTrack campaign performance using KPIs and provide insights for continuous improvement. oPrepare campaign reports offering recommendations based on data analysis and ROI to optimize future campaigns. oConduct A/B testing and apply insights to enhance engagement and conversion rates. Communication: oPresent campaign strategies concepts and results to stakeholders incorporating feedback as needed. oLiaise with customer insights and product teams to refine campaigns based on customer feedback and product developments. Knowledge: oStay updated on market trends competitor campaigns and industry best practices to ensure innovative campaign approaches. oParticipate in training workshops and seminars to expand marketing knowledge and skills.
Key Decisions / Dimensions	Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job Commitment towards the delivery timelines and quality Skills to influence key stakeholders to speedup deliverables
Major Challenges	The Campaign Creation Specialist or Campaign Manager role comes with several key challenges. Heres a breakdown of the major ones: ### 1. Balancing Creativity with Strategy - Challenge: Campaign specialists need to be both creative and strategic. It can be difficult to balance innovative ideas with practical strategies that align with business goals appeal to the target audience and remain within budget. The Campaign Creation Specialist or Campaign Manager role comes with several key challenges. Heres a breakdown of the major ones: ### 1. Balancing Creativity with Strategy - Challenge: Campaign specialists need to be both creative and strategic. It can be difficult to balance innovative ideas with practical strategies that align with business goals appeal to the target audience and remain within budget. - Solution: Regular brainstorming sessions along with clear communication of strategic goals can help generate creative ideas that stay on track with objectives. ### 2. Meeting Tight Deadlines - Challenge: Campaigns often have strict timelines especially when tied to product launches seasonal promotions or events. Managing time and ensuring all deliverables are ready on schedule can be stressful especially when collaborating with various teams and vendors. - Solution: Effective project management skills and tools like Asana or Trello can help keep track of timelines and dependencies. Setting realistic milestones and proactively addressing potential bottlenecks is also crucial. ### 3. Aligning Cross-Functional Teams - Challenge: Campaign managers often coordinate across departments (e.g. sales product and customer support) to ensure the campaign is aligned with all facets of the organization. Each team may have its own priorities which can lead to conflicting demands. - Solution: Strong communication and negotiation skills are key. Regular cross-departmental meetings or status updates can help everyone stay aligned and foster collaboration. ### 4. Budget Constraints - Challenge: Marketing budgets are often limited yet high-quality campaigns can be costly especially if they involve multimedia elements or paid advertising. Campaign managers must find ways to make the most impact within budget limits. - Solution: Prioritizing high-ROI activities and finding cost-effective alternatives for high-budget ideas is essential. Using data from previous campaigns can help forecast and justify expenditures. ### 5. Data Analysis and Measuring ROI - Challenge: Proving the effectiveness of a campaign can be challenging especially when ROI isnt immediately clear. Campaign managers need to track and interpret multiple performance metrics across platforms making it difficult to understand which elements drove success or required - Solution: Developing clear brand guidelines and a style guide along with close oversight during the creative process can help. A consistent review process and approvals can ensure all materials align with the brands voice and visuals. ### 8. Audience Segmentation and Personalization - Challenge: Campaigns need to resonate with diverse audience segments. Creating targeted and personalized content for each segment requires significant time and resources. - Solution: Leveraging CRM data marketing automation and audience insights can make segmentation and personalization more manageable. Well-structured audience personas and journey mapping can guide tailored content creation. ### 9. Handling Negative Feedback and Crisis Management - Challenge: Campaigns are public-facing and negative feedback or unforeseen crises (like a poor reception or unexpected event) can occur. Managing such situations with tact while minimizing impact on the brand is essential. - Solution: Having a crisis management plan in place alongside guidelines for addressing customer feedback can help manage responses. Staying responsive and transparent with audiences usually helps mitigate issues. ### 10. Adapting Quickly to Performance Feedback - Challenge: Campaigns often need to be adjusted based on real-time feedback particularly in digital advertising. This can mean quick pivots reallocation of budgets or messaging tweaks. - Solution: Having a flexible mindset and a streamlined process for gathering and implementing feedback can ease this process. Tools that allow real-time insights such as social listening or analytics dashboards are also beneficial. Each of these challenges requires both skill and adaptability. With good planning and proactive strategies however they can also present opportunities for growth and impactful work in the role

Required Experience:

Manager

Job PurposeWe are looking for an innovative and detail-oriented Campaign Creation Specialist to join our team. This role is ideal for someone with a strong background in advertising marketing and project management. The Campaign Creation Specialist will work closely with cross-functional teams to de...

Job Purpose	We are looking for an innovative and detail-oriented Campaign Creation Specialist to join our team. This role is ideal for someone with a strong background in advertising marketing and project management. The Campaign Creation Specialist will work closely with cross-functional teams to develop and execute engaging effective and data-driven campaigns that align with our brands goals and enhance customer engagement
Duties and Responsibilities	Development and Strategy: oDesign and manage end-to-end marketing campaigns across various channels (digital social media email etc.). oCollaborate with creative content and design teams to ensure cohesive campaign messaging and alignment with brand guidelines. oIdentify and segment target audiences to ensure relevant messaging. and Project Management: oOversee the campaign creation process from ideation through to execution working within deadlines and budget. oCoordinate and manage internal resources and third-party vendors ensuring project objectives are met. oTrack and manage campaign schedules ensuring timely delivery of assets and adherence to timeline. Direction and Content Development: oContribute to content creation by brainstorming ideas for campaign themes visuals and messaging. oReview and approve creative elements including graphics copy video content and social media posts. Analysis and Optimization: oTrack campaign performance using KPIs and provide insights for continuous improvement. oPrepare campaign reports offering recommendations based on data analysis and ROI to optimize future campaigns. oConduct A/B testing and apply insights to enhance engagement and conversion rates. Communication: oPresent campaign strategies concepts and results to stakeholders incorporating feedback as needed. oLiaise with customer insights and product teams to refine campaigns based on customer feedback and product developments. Knowledge: oStay updated on market trends competitor campaigns and industry best practices to ensure innovative campaign approaches. oParticipate in training workshops and seminars to expand marketing knowledge and skills.
Key Decisions / Dimensions	Key working relationships a job holder needs to have INSIDE and OUTSIDE the company to accomplish the job Commitment towards the delivery timelines and quality Skills to influence key stakeholders to speedup deliverables
Major Challenges	The Campaign Creation Specialist or Campaign Manager role comes with several key challenges. Heres a breakdown of the major ones: ### 1. Balancing Creativity with Strategy - Challenge: Campaign specialists need to be both creative and strategic. It can be difficult to balance innovative ideas with practical strategies that align with business goals appeal to the target audience and remain within budget. The Campaign Creation Specialist or Campaign Manager role comes with several key challenges. Heres a breakdown of the major ones: ### 1. Balancing Creativity with Strategy - Challenge: Campaign specialists need to be both creative and strategic. It can be difficult to balance innovative ideas with practical strategies that align with business goals appeal to the target audience and remain within budget. - Solution: Regular brainstorming sessions along with clear communication of strategic goals can help generate creative ideas that stay on track with objectives. ### 2. Meeting Tight Deadlines - Challenge: Campaigns often have strict timelines especially when tied to product launches seasonal promotions or events. Managing time and ensuring all deliverables are ready on schedule can be stressful especially when collaborating with various teams and vendors. - Solution: Effective project management skills and tools like Asana or Trello can help keep track of timelines and dependencies. Setting realistic milestones and proactively addressing potential bottlenecks is also crucial. ### 3. Aligning Cross-Functional Teams - Challenge: Campaign managers often coordinate across departments (e.g. sales product and customer support) to ensure the campaign is aligned with all facets of the organization. Each team may have its own priorities which can lead to conflicting demands. - Solution: Strong communication and negotiation skills are key. Regular cross-departmental meetings or status updates can help everyone stay aligned and foster collaboration. ### 4. Budget Constraints - Challenge: Marketing budgets are often limited yet high-quality campaigns can be costly especially if they involve multimedia elements or paid advertising. Campaign managers must find ways to make the most impact within budget limits. - Solution: Prioritizing high-ROI activities and finding cost-effective alternatives for high-budget ideas is essential. Using data from previous campaigns can help forecast and justify expenditures. ### 5. Data Analysis and Measuring ROI - Challenge: Proving the effectiveness of a campaign can be challenging especially when ROI isnt immediately clear. Campaign managers need to track and interpret multiple performance metrics across platforms making it difficult to understand which elements drove success or required - Solution: Developing clear brand guidelines and a style guide along with close oversight during the creative process can help. A consistent review process and approvals can ensure all materials align with the brands voice and visuals. ### 8. Audience Segmentation and Personalization - Challenge: Campaigns need to resonate with diverse audience segments. Creating targeted and personalized content for each segment requires significant time and resources. - Solution: Leveraging CRM data marketing automation and audience insights can make segmentation and personalization more manageable. Well-structured audience personas and journey mapping can guide tailored content creation. ### 9. Handling Negative Feedback and Crisis Management - Challenge: Campaigns are public-facing and negative feedback or unforeseen crises (like a poor reception or unexpected event) can occur. Managing such situations with tact while minimizing impact on the brand is essential. - Solution: Having a crisis management plan in place alongside guidelines for addressing customer feedback can help manage responses. Staying responsive and transparent with audiences usually helps mitigate issues. ### 10. Adapting Quickly to Performance Feedback - Challenge: Campaigns often need to be adjusted based on real-time feedback particularly in digital advertising. This can mean quick pivots reallocation of budgets or messaging tweaks. - Solution: Having a flexible mindset and a streamlined process for gathering and implementing feedback can ease this process. Tools that allow real-time insights such as social listening or analytics dashboards are also beneficial. Each of these challenges requires both skill and adaptability. With good planning and proactive strategies however they can also present opportunities for growth and impactful work in the role

Required Experience:

Manager

Key Skills

Customer Service
ABAP
Apps
Electronics Engineering
Large Account Management
Client Services

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About Company

Bajaj Finance Limited

Bajaj Finserv is India’s most diversified non-banking finance company. Visit the website to learn about our products. Get instant approval on loans, shop on EMIs, make an investment, get insurance and pay your bills.

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