Audience Marketing Specialist

Audience Marketing Specialist - MMM

Haymarket Media Inc. is seeking an Audience Marketing Specialist to join the Audience Development and Subscription Marketing team. This position in our New York NY office with three days on-site (Tuesdays Wednesdays and a team flex day) and two days remote. The Audience Marketing Specialist will have a major impact on the growth of audience registrations and subscriptions for MMM.

Job Overview: The position is responsible for overseeing all audience development marketing execution and tracking. The individual will play a pivotal role in crafting and executing targeted digital marketing campaigns to engage specific customer segments. The candidates responsibilities involve a combination of strategic planning data analysis and collaboration with cross-functional teams. Responsibilities also include creative and copy development with the support of in-house creative editorial and execution teams.

Responsibilities:

• Create compelling and relevant content tailored to specific audience segments for email marketing campaigns

• Execute social media strategy by managing daily posting scheduling and community engagement across multiple brand channels.

• Monitor campaign performance and engagement metrics making real-time adjustments as needed.

• Implement A/B testing to improve campaign effectiveness and conversion rates.

• Analyze campaign metrics audience engagement and conversion rates to assess the success of marketing efforts.

• Collaborate with marketing managers to develop audience-focused marketing strategies aligned with overall business goals.

• Identify target audiences and segments based on title demographics behaviors and preferences.

• Assist in developing marketing plans that effectively communicate messages and value propositions to specific audiences.

• Prospect for and execute business development barters/partnerships with industry associations and related conferences with the goal of growing the audience.

• Research market trends competitors and customer insights to refine audience targeting strategies.

• Provide regular reports to management and stakeholders highlighting key insights and suggesting areas for improvement.

• Collaborate with various teams to align messaging and goals.

• Communicate marketing strategies and campaign progress effectively to internal stakeholders.

• Manage multiple projects and calendars simultaneously ensuring deadlines are met and objectives are achieved.

Skills and Requirements:

• 2 years of experience in audience development or marketing

• Detail-oriented and accurate able to manage simultaneous activities effectively

• Must be able to communicate effectively and professionally both verbally and in writing

• Proficient with spreadsheets (Google Sheets and Excel) and the ability to quickly learn systems supporting internal processes

• Bachelors degree in a related field

Profile of the Ideal Candidate

• Commitment to winning and exceeding KPIs and goals.

• Eager to learn and execute new marketing tactics

• Solid communication & influence skills: Written verbal and visual.

• Flexible but with a passion for taking action and making decisions when obstacles arise.

• Comfortable with aggressive goals and a competitive desire to win.

What We Offer:

• A competitive compensation package

• The salary range for this position is $55000$60000. Compensation will be commensurate with experience skill level functional and/or industry knowledge education level certifications as well as other qualifications.

• Paid annual vacation holiday and sick time off

• Comprehensive health plans including medical dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun collaborative team environment

• Three Week Work from Anywhere benefit to ensure work life balance

About Haymarket:

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago Haymarket has always prided itself on being a highly creative business with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products combining the best in content design production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3 5 or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for we have the processes and attitude that ensure quality and consistency and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individuals race color religion gender gender identity national origin citizenship age disability sexual orientation marital status or any other protected category recognized by state federal or local laws.

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