Growth Marketing Lead

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing the way fans spend their money the events that fans attend the channels fans respond to the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally including the English Premier League Red Bull UEFA VISA the NFL Nike and Amazon. We are over 1000 people based out of 15 offices and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Our Growth Marketing Team is Two Circles full-service media agency sitting at the heart of how we help clients connect with fans. Combining data-driven insight creative storytelling and media execution across all channels from digital and social to TV audio and OOH the team delivers integrated campaigns that grow fan engagement and commercial performance. From global media strategy to hands-on campaign delivery we connect brands and rights holders with fans in ways that drive measurable business growth.

ROLE SUMMARY

Our Growth Marketing team is looking for a Paid Media Lead to lead flagship paid media accounts and play a key role in the planning delivery and optimisation of full-funnel campaigns.

This is a senior role suited to an experienced paid media specialist - someone who combines hands-on channel expertise (particularly in Paid Social) with strategic thinking operational excellence and a passion for developing people and process. Youll work alongside other senior leads across the team to shape how we build and deliver an integrated data-driven media proposition that connects sports organisations with fans and drives measurable growth.

The role will require the candidate to be responsible for:

• Lead the planning and activation of paid media campaigns across multiple biddable channels with a focus on delivering performance and commercial impact.

• Champion Paid Social excellence driving best-practice approaches testing frameworks and innovation across platforms.

• Collaborate with other senior leads across the Growth Marketing team to integrate media with data creative and strategy disciplines.

• Support team growth by mentoring junior members sharing knowledge and helping shape scalable ways of working.

• Drive operational improvement building and maintaining processes that ensure campaign consistency accuracy and efficiency.

• Contribute to cross-channel planning & buying ensuring paid media strategies align with broader marketing activity including ATL campaigns (TV OOH audio).

• Manage client relationships confidently presenting strategies insights and recommendations that demonstrate strategic value.

• Stay ahead of industry trends and platform developments to keep our team and clients at the forefront of paid media innovation.

Essential skills:

• 6 years experience in paid media with deep hands-on expertise in Paid Social (Meta TikTok X LinkedIn YouTube).

• Broader understanding of the digital media ecosystem including Search Display and Programmatic.

• Awareness of the wider media landscape and how digital activation integrates with ATL channels such as TV OOH and audio.

• Process-oriented mindset - skilled at building and improving workflows documentation and quality assurance routines.

• Strong leadership and mentoring skills with experience helping others develop.

• Excellent analytical skills and familiarity with data-driven measurement optimisation and reporting.

• Clear communicator able to turn data and performance insights into compelling narratives for clients and internal teams.

• Comfortable working across multiple accounts stakeholders and priorities in a fast-paced environment.

Desirable skills:

• Experience leading multi-channel campaigns combining online and offline.

• Experience leading multi-market campaigns or coordinating activity across regions.

• Familiarity with first-party data strategies audience segmentation and measurement frameworks.

• Experience in or close collaboration with creative or content teams to enhance media storytelling.

• Passion for sport and understanding of the fan and rights-holder ecosystem.

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

We value and want to have all types of candidates apply for roles at Two Circles. Therefore we would love for you to fill out the Equality & Diversity Monitoring Form as part of your application. This form does not ask for your name or information that would make you personally identifiable.

We offer a benefits package to suit you and your lifestyle! Out of a core monthly budget you can choose your own comprehensive benefit package.

• Renowned Team Days often throughout the year
• Summer Away Days
• 23 standard days of holiday (1 Birthday 1 Well-being Day 1 Big Life Event and 1 Admin Day) closure of office over Christmas (plus Bank Holidays)
• Discretionary Bonus based on company performance
• Performance Reviews every 6 months with discretionary salary increases
• Private healthcare (Vitality) and/or Health Care Plan (Medicash)
• Mobile phone contribution
• Sport Challenge contribution
• Gym membership contribution
• 2 x annual kit drops