Sr. Marketing Consultant Leads & One Funnel Portfolio

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

Job Summary:

Are you a dynamic marketing professional with a passion for driving product adoption and delivering meaningful business outcomes Cat Digitals ALI team is seeking a Senior Marketing Consultant to lead marketing and communication initiatives across our growing Leads portfolio.

The ALI organization focuses on collecting complete high-quality data from across Caterpillar and the dealer network to deliver actionable insights and drive customer this role youll help accelerate understanding and adoption of new ALI products internally and across the dealer network.

As a Marketing Consultant you will help support growth and understanding of new digital Lead products across internal and dealer audiences. This role will support communication and content development and management to accelerate the adoption and enterprise understanding of Caterpillar generated Leads and the One Funnel product.

What You Will Do:

• Define requirements for email communication and marketing initiatives that increase product visibility and adoption.
• Coordinate key product communications (release notes bug updates NPIs) and ensure timely delivery.
• Track performance metrics and analyze dealer and internal audience behaviors.
• Work with Product Managers to ensure consistent marketing processes visual standards and performance tracking across product teams.
• Align training materials content releases and webinars to maximize engagement.
• Manage content scheduling and preparation for internal and dealer-facing webinars and stakeholder updates.
• Manage for the Leads and One Funnel portfolio.
• Leverage AI automation and emerging technologies to improve marketing performance.
• Collaborate with the internal marketing teams on campaigns and adoption strategies.
• Partner with adoption teams to design email journeys and build adoption-focused features.
• Identify gaps in adoption and lead improvement projects in collaboration with Insights Adoption and Product teams.

What You Will Have:

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Global Perspective: Knowledge of issues opportunities and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
• Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
• Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Considerations for Top Candidates:

• Proven experience leading marketing and communication initiatives.
• Experience creating dynamic content for product portfolios.
• Strong analytical skills with the ability to track metrics and personalize campaigns.
• Excellent coordination project management and communication skills.

Additional Information:

This position will have the option to be based out of Chicago IL; Peoria IL or Irving TX offices.

#LI

#BI (used to post on Built In Chicago)

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

Not ready to apply Join our Talent Community.