Paid Media Strategist

About JPA Health

JPA Health is a fully integrated marketing communications and medical communications agency for clients ranging from emerging biotech to established pharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients commitment to making people fact some might say we are obsessed with improving and protecting lives. Check out our sizzle reel!

The Role

JPA Health is searching for a Paid Media Strategist to join our Engagement team alongside experts in Engagement Strategy Earned Media Technology & Development and Performance Analytics.

The right person will support strategic planning execution and optimization of paid media campaigns across channels. This role is ideal for a hands-on data-driven expert who thrives in an omnichannel environment and understands the unique nuances of healthcare marketing. We are hoping to find someone with passion for cross-channel media strategy as part of the overall strategic solution set.

As part of a multidisciplinary team youll collaborate with strategists creatives analysts and client teams to deliver high-performing compliant media programs for clients in Life Sciences Public Health and other areas in the healthcare space. Youll also contribute to all aspects of paid media including planning activation and optimization ensuring our clients maximize their media investments.

This role is client-facing and requires someone who can both develop strategy and execute managing the details of planning and buying media. This position is a full-time hybrid role reporting to any JPA office (i.e. Boston Washington DC New York City) 2 days per week and working remotely 3 days per week.

The Responsibilities

• Support the development and execution of paid media strategies across search social display programmatic native and other digital channels.
• Own media planning buying and optimization ensuring campaigns meet KPIs and compliance standards.
• Collaborate with cross-functional teams (strategy creative analytics and client services) to develop omnichannel campaigns.
• budgeting forecasting and benchmarking to ensure media dollars are spent effectively working closely with the Performance Analytics team on reporting and optimization of paid media activations.
• Drive paid content distribution ensuring amplification strategies align with audience behaviors and regulatory requirements.
• Stay ahead of trends in paid media especially in regulated industries and bring fresh ideas to client programs.
• Engage with clients directly presenting media plans performance insights and strategic recommendations.
• Ensure compliance with healthcare advertising regulations (e.g. HIPAA FDA etc.).

About You

Our ideal candidate must have:

• Minimum of 2-3 years of experience in paid media ideally within an agency setting or in a hands-on in-house role.
• Strong expertise across paid search paid social programmatic native and direct media buys.
• Proficiency with navigating media buy platforms including programmatic DSPs Campaign Manager 360 Google Ads Meta Ads X Ads and LinkedIn Ads.
• Omnichannel experience and ability to collaboratively integrate media plans within a larger marketing strategy.
• Pharma experience and a strong understanding of healthcare advertising regulations and compliance requirements is required; familiarity with other areas of healthcare as outlined is a plus.
• Client-facing and highly communicative able to present strategies and performance results confidently.
• Background in social media is a plus.
• Collaborative mindset: comfortable working with strategists creatives and analysts to drive results.

What Makes Us Different

JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness connection and compassion. Our mission to help people live healthier lives begins with you.

Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect inclusion camaraderie and connection this is the heart of our agencys ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.

In addition JPA Health offers:

• Paid time off when you need it most: 20 days PTO 10 holidays Sabbatical bereavement & compassion leave parental leave civic duty volunteer time and year-end office closure.
• Unlimited access to LinkedIn Learning internal webinars through JPAs Elevate Institute tuition reimbursement paid professional development and paid learning and development time.
• An impressive and comprehensive benefits package that supports you and your familys physical mental and financial well-being.
• Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $80000 to $90000 annually based on a variety of factors including but not limited to experience qualifications and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.

At JPA Health we are committed to fostering a culture of Diversity Equity and Inclusion (DEI). We believe that our strength lies in the diversity of our team and we strive to create an environment where every individual feels valued respected and heard. We are dedicated to promoting equity in all aspects of our work ensuring that all employees have equal access to opportunities and resources. We are inclusive welcoming individuals of all races genders sexual orientations religions national origins disabilities and ages. Our commitment to DEI extends beyond our organization influencing the work we do and the partnerships we build. We believe that by embracing DEI we can drive innovation enhance our services and contribute to a healthier society.

We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status. If you require an accommodation in order to apply for a position with JPA Health please contact us for assistance at .