Marketing Manager

Vitality Living based in Brentwood is seeking an experienced Marketing Manager to lead strategic marketing initiatives across the company oversee content creation digital marketing and advertising proactively identify opportunities for improved performance aligned with the companys mission manage related budgets and directly supervise marketing team members.

The Marketing Manager provides project management leadership editorial/copywriting support and quality control ensuring that marketing strategies are executed effectively while maintaining brand consistency. This position bridges the gap between strategic direction (Corporate Director) and tactical execution (Marketing Assistant).

As the Marketing Manager you will:

Project & Request Management

• Serve as the primary point of contact for marketing requests from communities managing prioritizing and tracking projects through the project management system.
• Ensure requests are completed on time aligned with brand standards and responsive to community needs.
• Coordinate logistics for marketing materials campaigns and events including approvals and stakeholder communication.

Copywriting & Editorial Oversight

• Write and edit marketing copy for collateral advertising digital campaigns community promotions and email communications.
• Review and refine copy and creative content developed by the Marketing Assistant to ensure alignment with Vitalitys brand voice and standards.
• Provide editorial guidance and quality control before materials move to the Corporate Director for strategic approval.

Content & Collateral Management

• Collaborate with the Marketing Assistant on the design and production of flyers invitations signage direct mail and other promotional materials.
• Manage workflow to ensure all creative requests are produced efficiently on brand and on deadline.
• Maintain oversight of collateral inventory ordering and distribution to communities.

Digital & Social Media Coordination

• Partner with the Marketing Assistant to manage social media calendars campaigns and community-specific content.
• Approve content and advertising schedules before execution by the Assistant.
• Track and report digital engagement and ensure alignment with broader corporate strategies set by the Corporate Director.

Reputation Management

• Monitor online reviews and reputation data across platforms escalating concerns and ensuring timely responses.
• Assign and review responses drafted by the Marketing Assistant ensuring tone and professionalism meet Vitalitys standards.
• Report trends and insights to the Corporate Director for strategy refinement.

Vendor & External Partner Coordination

• Manage relationships with print promotional and signage vendors ensuring quality and timeliness.
• Track vendor performance contracts and invoicing in alignment with project budgets.
• Coordinate with external partners to support community-specific initiatives.

Collaboration & Communication

• Act as liaison between community teams the Corporate Director of Marketing and the Marketing Assistant.
• Regularly update stakeholders on project timelines status and results.
• Ensure all initiatives are aligned with corporate strategies and goals set by the Corporate Director.

QUALIFICATIONS:

• Bachelors degree in Marketing Communications or related field preferred.
• 3 years of experience in marketing project management communications or related role (senior living or healthcare preferred).
• Proven ability to write edit and adapt marketing copy across multiple formats and audiences.
• Strong organizational and project management skills with ability to manage multiple priorities simultaneously.
• Excellent interpersonal and communication skills; able to collaborate across departments and with external vendors.
• Proficiency in project management software (e.g. Asana ) Microsoft Office Suite and familiarity with Adobe Creative Cloud and social media platforms.
• Knowledge of digital marketing and reputation management best practices.

Some of our benefits include:

• Medical Plan
• Dental Plan
• Vision Plan
• 401K
• PTO
• Company Profit Sharing Bonus

Job Details:

• This is a full-time exempt position.
• The role may be remote or hybrid depending on the candidates location.
• Remote: Must be willing to travel to the Support Office and/or communities 12 times per quarter.
• Hybrid: Requires 3 days per week in-office at the Support Office.

If this sounds like you and you have a heart for working with and around senior adults then Vitality Living is the place for you!

Vitality Living is an equal opportunity employer where you can Be You Be Vibrant and Belong.

Required Experience:

Manager