Direct Mail Performance Specialist

Our marketing team plays a key role in connecting drivers with better financial solutions through data-driven acquisition strategies including our rapidly scaling direct mail program. As the Direct Mail Performance Specialist youll play a key role in planning executing optimizing and analyzing direct-to-consumer mail campaigns directly influencing millions of mail pieces to drive measurable business growth.

This position reports to the Direct Mail Marketing Director and can be based out of our Denver CO or Chandler AZ offices or work remotely from a state where Caribou currently operates*. Occasional travel for in-person meetings and media events may be required.

In this role you will

Plan and Execute Direct Mail Campaigns

• Partner with internal stakeholders to design and execute direct-to-consumer direct mail campaigns to drive best-in-class response and conversion rates.
• Develop and maintain testing roadmaps across creative segmentation and other strategies.
• Partner with data and engineering teams to refine audience targeting and campaign measurement.
• Coordinate with vendors including data providers credit bureaus and print/mail houses to ensure flawless and timely execution.
• Build automated tools and processes for campaign setup performance tracking and post-campaign analysis.

Analyze and Optimize Campaign Performance

• Track and analyze campaign performance metrics such as response conversion and ROI.
• Manage weekly and monthly performance projections and update forecasts accordingly.
• Identify trends anomalies and optimization opportunities to improve campaign efficiency and profitability.

Collaborate and Communicate Cross-Functionally

• Partner with internal teams and external vendors to align goals timelines and deliverables.
• Present campaign results and recommendations to marketing leadership and cross-functional partners.
• Translate complex data insights into actionable easily digestible narratives for diverse audiences.

About You

You like us are driven to achieve your goals. At Caribou we have just three core values: Give a damn. Velocity. Make the assist. Were motivated. We race towards our goals. And we help each other along the way.

• Bachelors or Masters degree in Business Statistics Finance or a related field
• 3 years of experience in direct mail marketing performance marketing marketing operations program management or similar data-driven roles with large-scale acquisition campaigns. Experience with prescreened campaigns consumer finance/lending and credit bureau data is a plus.
• Experience with statistical modeling and data querying e.g. SQL Python or R
• Strong proficiency in Microsoft Excel and other BI tools (e.g. Looker Tableau)
• Exceptional analytical skills with the ability to translate complex data into actionable insights.
• Clear communication and proven collaboration working across internal/external teams.
• Ability to manage multiple projections and deadlines in a fast-paced environment.
• Excellent attention to detail.
• Curious and proactive you enjoy exploring data to uncover insights and partnering with others to turn them into action.

How we will take care of you

Everyone at Caribou is a valued team member. Our compensation and benefits package includes:

• Competitive compensation: $68k - $85k
• Eligible for annual performance based bonus
• Equity options
• 401k savings program
• Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
• Exceptional benefits including highly subsidized medical dental and vision plans and fully company-paid mental health disability and basic life insurance
• Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions) FSAs supplemental life and health legal and pet insurance
• Up to $1000 per year for eligible professional development expenses
• Employee referral program