Head of Planning

Job Details

JOB BAND: F
CONTRACT TYPE: Permanent/Continuing
DEPARTMENT: BBC Creative
LOCATION: London
PROPOSED SALARY RANGE: 110000 - 130000 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so you are welcome to. Flexible working will be part of the discussion at offer stage.

This role will be mapped to the internal CPF title of: Portfolio Head of Audiences

Purpose of the Role

Join BBC Creative the BBCs award-winning in-house creative agency as a Head of Planning. Youll lead a talented planning team to make sense of a dynamic market and changing audience behaviours ensuring our work keeps the BBC strong and relevant. As part of the management team youll help shape the agencys culture and talent to deliver world-class creative work.

WHY JOIN THE TEAM

BBC Creative is proud to have won countless awards including Cannes Gold Lions D&AD Yellow Pencils British Arrows and even a 2023 we were named Campaigns In-house Agency of the Year and Promaxs Creative Team of the Year. Were responsible for all BBC Marketing and Branding with a mission to leave a positive mark on popular culture. This is your chance to influence campaigns that resonate with millions and shape the future of one of the UKs most iconic brands.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Play a key leadership role as part of BBC Creatives management team.
• Lead a team of planners to develop brand strategies for the BBC and key content brands.
• Contribute to brand and marketing strategies influencing the BBCs annual Marketing Plan.
• Ensure audience understanding is embedded in strategies and campaigns.
• Bring cultural insight to shape campaigns that impact UK culture.
• Collaborate with the ECD and creative teams to deliver outstanding effective campaigns

YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA:

• Experienced in developing effective strategies and brand platforms.
• Creatively driven with ambition to deliver outstanding work.
• Strong interpersonal skills to collaborate across teams and stakeholders.
• Self-starting and proactive always seeking opportunities.
• Experience or aptitude for leading and managing a team with a track record of building senior stakeholder relationships.
• Additional experience in cultural insight and audience research.