Head of Marketing Strategy, Planning & Performance
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Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title:Head of MarketingStrategy Planning and Performance
Contract Type:Permanent
Location: London or Edinburgh or Alderley Park (Wilmslow)
WorkingStyle: Hybrid 50% home/office based
Reporting to the Group Brand and Marketing Strategy Director this role leads the Marketing Strategy Planning and Performance collaboration with Senior Leaders you will set thebrand and marketingstrategy and oversee the quarterly rolling planning process to ensure thatthe aggregateplanconsistentlyprioritisesoutcomes aligned to the strategyacrossbrand and marketingteams andthe Royal London will ensure the plan is continuously optimisedagainstobjectives resource and investment andleverageexpansion of strategic MI capability/output.
Strategic Methodology & Insight Development
- Design and implement robust frameworks for marketing strategy development
- Establish processes for gathering synthesising and interpreting market customer and competitor intelligence to inform strategic decisions.
- Set up regular performance tracking mechanisms tomonitorprogress against strategic objectives
Integrated Marketing Planning
- Oversee the creation and ongoing refinement of a unified marketing plan that aligns with Royal Londons strategic goals optimises resource allocation and manages costs effectively.
- Ensure the plan incorporates input from all brand and marketingteams andis responsive to changing business priorities and market conditions.
- Lead the annual planning cycle and quarterly refreshes coordinating submissions and ensuring alignment with both short-term and long-term strategicobjectives.
Performance Optimisation & KPI Management
- Develop andmaintaina suite of strategic Key Indicators (KIs) to measure marketing effectiveness efficiency and impact.
- Continuously review capacity and cost metrics making recommendations for resource reallocation or process improvements to maximise value.
- Use data-driven insights toidentifyopportunities for optimisation and drive continuous improvement across all marketing activities.
Management Information (MI) & Reporting
- Expand the capability and output of strategic Management Information (MI) systems ensuringtimelyaccurate and actionable reporting for senior leadership.
- Ensure reporting frameworks are scalable and adaptable to future business needs.
Financial Expertise & Collaboration
- Demonstrate strong financial acumen in managing budgets forecasting and investment planning for marketing initiatives.
- Build andmaintaineffective partnerships with the Finance team to ensure rigorous financial governance and alignment with organisational priorities.
- Lead financial reviews and contribute to business cases for strategic marketing investments.
Operational Tools & Capability Development
- Collaborate with operations to design implement and scale planning tools and systems that drive efficiency and support strategic priorities.
- Identifyand deploy technology solutions that enhance planning processes resource management and performance tracking.
- Champion the adoption of best practices and continuous improvement methodologies across the marketing strategy planning and performance team
About you:
- Proven Marketing experiencein a highly regulated industry
- Experience in developingan effectiveplanning capabilityleveragingnew toolsprocessesand ways of working
- Strong commercial and analytical acumen
- Excellent communication negotiation influencing and leadership skills.
- Strong stakeholder management.
- Self-sufficient driven and able to deliver througheffective leadership.
- Foster a positive collaborative and high-performing team culture.
If you think you would be a great fit for ourteam at Royal London butdontmeet all the requirements of the role please get in touch as your application will still be considered.
About Royal London
Werethe UKs largest mutual lifepensionsand investment company offering protection long-term savings and asset management products and services.
Wevealways been proud to reward employees by offeringgreatworkplace benefits such as 28 days annual leavein addition to bank holidays anup to14%employermatching pension scheme and private medical insurance. You can see all our benefits here -Our Benefits
Inclusion diversity and belonging
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
From Pensions to Retirement, Savings, Investments and Life Insurance, Royal London has been helping people plan for life’s financial milestones since 1861.
