Marketing Manager Architecture & Activation

Marketing Manager - Architecture & Activation - 12 month FTC
Your Manager: Global Range Architecture & Brand Activation Director

Team: Speciality Whisky

Location: Chiswick London

We operate a smart working approach which allows you to manage your time between home and practice you will be required to be present in the office for a minimum of 2 days a week

Be part of something

We are Pernod Ricard a leading company in the spirits industry. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including: Absolut vodka; Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies; Jameson Irish whiskey; Martell cognac; Havana Club rum; Beefeater Malfy and Monkey 47 gins; Malibu liqueur; Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK Pernod Ricard is made up of 3 businesses:

• Pernod Ricard UK which markets sells and distributes our products in the UK market
• Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.

We are an organisation of 2000 employees in the UK headquartered in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers our 1600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future as well as opening it up to new audiences across the globe.

The Speciality whisky portfolio consists of The Glenlivet one of the biggest Single Malt brands in the world Aberlour Scapa Secret Speyside and two Irish Whisky boutique brands : Redbreast and Pot Still.

Your unique contribution

Note this is a 12 month fixed term contract.

The Marketing Manager - Architecture & Activation will report to the Global Range Architecture and Brand Activation Director Speciality Whisky.

The Marketing Manager Range Architecture will play a pivotal role in shaping and executing the strategic vision for the Speciality Whisky portfolio. This position is accountable for overseeing the entire portfolio management range development and innovation pipeline across the Scotch Single Malt brands and Irish Speciality brands ensuring alignment with the portfolio vision consumers and market needs.

In addition to the existing responsibilities the role will encompass the following:

Leadership

• In conjunction with the Range Architecture director craft the long-term portfolio strategy and lead the development of a 36-month pipeline in partnership with key functions and drive market teams.
• Take a lead role in critical range architecture value strategy projects such as portfolio simplification and optimisation pricing strategies range sales forecast and long term allocation strategies.
• Foster collaboration with drive market global Innovation hub insights strategy blending and inventory teams to define consumer-centric and culturally relevant pipelines brand assets and opportunities.
• Bring to life the NPD pipeline and deliver the projects as per expected quality standards and timings.
• Collaborate with drive markets monthly to answer their needs when it comes to local innovation and asset development.
• Act as a brand guardian ensuring that new products and marketing initiatives are deeply rooted in the brands DNA.
• Manage range architecture budget and become a trustworthy partner of CBL finance team.
• Identify and adopt best practices to enhance programs/assets and inspire local markets.

Team Management

• Manage develop coach and recruit direct reports leveraging their strengths and addressing development areas through consistent direct and constructive feedback.
• Ensure strict adherence to project goals timelines and budgets overseeing project coordination among external agencies internal teams and drive Markets.
• Lead the team to ensure flawless launch execution by defining brand experience guidelines and aligning them with local growth plans.
• Oversee the performance and development review process within the team including individual development and career planning.

Brand Management

• Together with the Range Architecture Director and other Head of leaders assume ownership and accountability for the overall portfolio strategy.
• Continuously challenge the team to deepen consumer insights and transform them into actionable strategies and initiatives.
• Provide clear consumer and business rationale behind all recommendations.
• Challenge the team to optimize spending efficiency and effectiveness while extracting the best value from suppliers and agencies.
• Sustainability and Responsible Innovation: promote sustainability in product development and ensure compliance with environmental and social responsibility goals.

Who youll be working with

• Speciality Whisky team (Scotch Irish)
• Pack development blending and inventory teams
• Insight team
• Finance team
• Visitor centre and Distillery team
• External Agencies: Design Amplification & PR

Your blend of talent

This position could be right for you if you meet these requirements:

Essential

• University educated (Masters in business/Marketing preferred)
• 10 years marketing experience
• Track record of cross-functional team leadership and generating best-in-class marketing / NPDs with outstanding creative outputs
• Ability to manage a complex product portfolio
• Strong analytical skills and ability to synthesise
• Clarity of thoughts and ability to engage and recommend
• Proven experience in managing multi-dimensional projects with multiple inputs and outputs
• Experience working with finance team (P&Ls long range sales forecast & inventory planning)

Desirable

• International experience working in a market or region with an understanding of market/consumer dynamics
• Experience within in premium/luxury Spirits or other luxury sectors
• Travel may be required

Role specific competencies

• Strong interpersonal skills ability to build strong working relationships and work in teams
• Can combine strategic brand approach while being accountable for multiple projects
• Capable of challenging and influencing across a broad range of stakeholders

Our mix of benefits

For your health we offer private medical insurance critical illness cover a health cash plan and dental insurance. Our lifestyle benefits include your employee pension share incentive plan family care seasons ticket loans gadget insurance free mortgage advice payroll giving and more! You can access lots of gifts & discounts including 444 each year to spend on our brands in our staff shop gifts on your marriage and birth of a child and employee discounts from a range of high street retailers. We take our conviviality seriously: we have weekly events in our very own office bar regular sports classes and a variety of tools and resources to help you focus on your wellbeing.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.

Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

Were committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité.

We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves.

We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process please let us know.

Responsible drinking
As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking.

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