Marketing Manager

The Marketing Manager is responsible for developing and executing strategic marketing initiatives to enhance the hotels brand awareness drive revenue growth and position the property as a leading luxury destination in Cancún. This role oversees digital marketing branding PR advertising and promotional campaigns while ensuring alignment with the hotels business objectives.

Key Responsibilities:

1. Marketing Strategy & Brand Management:

• Develop and implement comprehensive marketing plans to promote the hotels luxury positioning dining outlets spa events and guest experiences.
• Maintain and strengthen the hotels brand identity ensuring consistency across all channels (website social media print etc.).
• Monitor market trends competitor activities and customer insights to adjust strategies accordingly.

2. Digital Marketing & Online Presence:

• Understanding of the hotels digital marketing efforts including SEO/SEM email marketing paid advertising (Google Ads Meta etc.) and content strategy.
• Lead social media strategy (Instagram Facebook LinkedIn TikTok etc.) engaging with influencers and generating visually compelling content.

3. Public Relations & Media Relations:

• Collaborate with PR agencies and media outlets to secure coverage in luxury travel publications blogs and broadcast channels.
• Organize press trips FAM tours and media events to showcase the hotels offerings.
• Handle crisis communications and maintain a positive brand reputation.

4. Advertising & Promotions:

• Plan and execute multi-channel advertising campaigns (print digital OTA partnerships etc.).
• Develop seasonal promotions packages and partnerships with luxury brands or local attractions.
• Monitor campaign performance and ROI adjusting strategies as needed.

5. Content Creation & Storytelling:

• Supervise the production of high-quality visual and written content (photos videos blogs newsletters).
• Ensure all marketing materials reflect the hotels luxury standards and appeal to target audiences (leisure travelers honeymooners corporate clients etc.).

6. Analytics & Reporting:

• Track KPIs (website traffic conversion rates social engagement revenue impact) and prepare regular reports for management.
• Use data-driven insights to optimize marketing efforts and budget allocation.

Qualifications :

• Qualifications & Skills:
• Bachelors degree in Marketing Communications Hospitality or related field.
• 3 years of marketing experience preferably in luxury hotels boutique hotels or tourism.
• Strong expertise in digital marketing (SEO SEM social media email automation tools).
• Proficiency in analytics tools (Google Analytics Meta Business Suite CRM systems).
• Excellent communication skills in English and Spanish (written and spoken).
• Creative thinker with strong project management and leadership abilities.
• Knowledge of the Cancún/Riviera Maya market and key travel industry trends
•  
• Preferred:
• Experience with luxury hospitality brands.
• Familiarity with hotel PMS/CRS systems (e.g. Opera Canva).
• Relationships with travel agencies influencers and media contact

Información adicional :

Whats in it for you... 

• The opportunity to join an innovative fast-growing international group thats committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team thats very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Discounts across the entire Ennismore family of brands.

Remote Work :

No

Employment Type :

Full-time