Business Analyst & Performance Marketing Specialist

Job Title: Business Analyst & Performance Marketing Specialist
Role Type: Permanent
Location: Hybrid 2 days on-site and 3 days remote
Office: Jameson Distillery Bow St. Smithfield Dublin 7
Reporting To: eCommerce Manager

About Irish Distillers a Pernod Ricard company

Irish Distillers are makers of some of the worlds most well known and successful Irish Whiskeys including Jameson Redbreast Midleton Very Rare and Powers. Our lead brand Jameson is a top 10 global spirit brand and one of the top 3 global whiskey brand sold in over 130 markets across the globe. At the core of everything we do is our collective spirit a passion for our craft and a commitment to be sustainable and responsible at every step from grain to glass.

Irish Distillers are part of Pernod Ricard a worldwide leader in premium spirits with a comprehensive portfolio of premium spirits including Absolut Havana Club Kaluha and Malibu.

About Irish Distillers Brand Homes

Our Brand Homes comprise of our world renowned visitor centres Jameson Distillery Dublin Midleton Distillery Experience Cork and our direct-to-consumer e-commerce site Midleton Distillery Collection home to our much-loved Irish whiskey brands Jameson Powers Redbreast Method and Madness Spot Whiskeys and Midleton Very Rare along with personalised whiskey gifts and merchandise. Our homes provide a very unique opportunity for whiskey fans to learn taste and interact with these whiskeys and purchase direct from source and get delivered globally.

We have ambitious growth and development plans and will continue to invest in our Brand Homes infrastructure to ensure we are the ultimate online whiskey destination delivering seamless omnichannel experiences for our consumers and our full portfolio of brands.

The Job

We have a unique opportunity for a Business Analyst and Performance Marketing Specialist to join our team.

Reporting to the eCommerce Manager you will be responsible for the administration and management of data and analytics to improve the consumer experience and drive value across retail operations including on-site retail ticketing bar and e-commerce. The role will involve supporting our Irish Distillers Brand Homes Marketing & Retail Teams leveraging the power of data across different platforms to drive growth acceleration efficiencies and optimisation across the Brand Homes digital marketing campaigns.

The ideal candidate will have strong analytical skills and a consumer-focused approach to report delivery effectively highlighting opportunities to enhance the customer experience across all retail touchpoints.

Whats Involved

• Analyse Shopper Behaviour & Trading Performance:
  Collate and integrate data from multiple sources to understand shopper behaviour and trading performance across Brand Homes ticketing bar retail shop and eCommerce. Apply descriptive and predictive analytics to identify trends gaps and optimisation opportunities that enhance the consumer journey and drive revenue growth both in-store and online.
• Marketing & Campaign Performance Analysis:
  Develop and manage analytical reports to evaluate marketing and campaign performance against key digital KPIs and metrics. Deliver actionable insights and recommendations to improve marketing effectiveness enhance channel synergies and maximise return on advertising spend (ROAS).
• Data Visualisation & Reporting Optimisation:
  Maintain and optimise consumer-centric insight-led PowerBI dashboards that measure the full end-to-end customer journey aligning metrics and performance indicators with key objectives across the purchase funnel.
• Data Governance & Analytics Infrastructure:
  Manage data architecture ensuring adherence to best practices for standards governance and methodologies in data visualisation storyboarding analytics modelling tracking development and validation.

What Were Looking For

Essential Criteria

• Commercial acumen and a customer-centric mindset.
• An analytical mind with a strong inclination for problem-solving.
• Minimum 23 years experience in digital analytics (Google Analytics) and performance marketing including event tagging/tracking and customer journey analysis.
• Proficiency across Google Marketing platforms (e.g. Data Studio Google Trends Google Analytics Google Ads GTM Google Optimize) and data visualization tools (e.g. Microsoft Power BI).
• Familiarity with ERP systems (SAP).

Preferred Skills

• Bachelors degree in Digital Marketing/Ecommerce Data Analytics or Data Science.
• Experience with eCommerce platforms such as Shopify.

WHAT WE OFFER

We understand our people are our special ingredient. We treat our employees with respect and offer a workplace that is engaging supportive and collaborative. We want you to feel valued for your contribution to our shared success.

Hybrid working: A blended working arrangement of up to 3 days a week working from where you work best.

Profit share: an annual profit share scheme to reward your contribution to the companys success.

Allowance: an annual allowance to spend on our portfolio of products and merchandise for you to enjoy responsibly.

People Development: We enable continuous development for our people at every stage of their careers through our people development online learning and leadership training programmes.

Family leave: fully paid maternity parent and paternity leave allowing you to spend precious time with your new family member.

Parental Support: Our Reconnect programme includes access to a workplace parenting coach a phased return to work and a supportive environment for new parents.

Health & Wellbeing; Our Wellbeing Programme THRIVE supports employees across the three main pillars: Life Body and Mind.

Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice.

Learn more about working with Irish Distillers; Irish Distillers we know that great spirits are crafted by blending unique ingredients and we believe the same is true for people. We actively welcome individuals from all walks of life and warmly welcome those with diverse religious backgrounds ethnicities members of the Irish Travelling community genders abilities and identities. Its the mix of our experiences voices and cultures that gives us our true character.

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