Area Incharge Retail Marketing Bangalore

Hooghly - India

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Purpose

Linen Club is the leading linen brand in India. It is currently retailed through around 240 Exclusive Linen Cub outlets as well as through multi-brand outlets.

This role holder is responsible for retail marketing of Linen Club Exclusive outlets to drive foot traffic of new customers as well as repeat customers through retail activations localized store mapping initiatives and a loyalty program aiming to deliver targeted sales growth.

Job Context & Major Challenges

Linen Club has been expanding its retail network and currently runs around 240 Exclusive outlets.

The key challenges in the business are-

Most of the stores are Franchisee owned operated. Therefore ensuring a seamless consumer experience requires well defined KPIs and very close working with franchisees
Linen is still a niche category. So getting new customers into the store is the biggest task and challenge for the role holder

Key Result Areas

Accountability	Supporting Actions
Retail Marketing Manager
Retail Business delivery	Net sales targets & LTL growth (Val/ Vol)
Loyalty Program	Management of the Loyalty program to ensure all KPIs are met and improved Loyalty Program Management- Handling the CRM agency Capillary Formulation and execution of Campaigns- Storewide Offer and Tactical campaigns Integration of multimedia like whatsapp RCS & SMSl for better reach to loyalty base Usage of AI in loyalty to increase customer reach and ensuring higher repeat customer walk-ins Data analytics reporting and action basis analysis
EBO Marketing support	Planning and execution of store wise execution of Seasonal Campaigns (Summer Offers Linen Utsav Pujo Diwali Onam Pongal) - as per budget and withing timelines. Hyperlocal targeted activations BTL Support to the EBOs. In-Store Radio (Music selection promos & monitoring) Store locator management in Linen Club website. Vendor management Vendor registration PO and bill submissions. Managing the Linen Club gift card program
New Store Opening Activations	Planning & executing new store launches Budgeting Media planning & buying BTL activities and execution. Launch Activation Event and PR for COCO/COFO stores
Analytics	Monthly RSM dashboard and discussion Monthly review with stakeholders Key Franchisee quarterly discussions

Required Experience:

Manager

Job PurposeLinen Club is the leading linen brand in India. It is currently retailed through around 240 Exclusive Linen Cub outlets as well as through multi-brand outlets. This role holder is responsible for retail marketing of Linen Club Exclusive outlets to drive foot traffic of new customers as we...

Job Purpose

Linen Club is the leading linen brand in India. It is currently retailed through around 240 Exclusive Linen Cub outlets as well as through multi-brand outlets.

Job Context & Major Challenges

Linen Club has been expanding its retail network and currently runs around 240 Exclusive outlets.

The key challenges in the business are-

Most of the stores are Franchisee owned operated. Therefore ensuring a seamless consumer experience requires well defined KPIs and very close working with franchisees
Linen is still a niche category. So getting new customers into the store is the biggest task and challenge for the role holder

Key Result Areas

Accountability	Supporting Actions
Retail Marketing Manager
Retail Business delivery	Net sales targets & LTL growth (Val/ Vol)
Loyalty Program	Management of the Loyalty program to ensure all KPIs are met and improved Loyalty Program Management- Handling the CRM agency Capillary Formulation and execution of Campaigns- Storewide Offer and Tactical campaigns Integration of multimedia like whatsapp RCS & SMSl for better reach to loyalty base Usage of AI in loyalty to increase customer reach and ensuring higher repeat customer walk-ins Data analytics reporting and action basis analysis
EBO Marketing support	Planning and execution of store wise execution of Seasonal Campaigns (Summer Offers Linen Utsav Pujo Diwali Onam Pongal) - as per budget and withing timelines. Hyperlocal targeted activations BTL Support to the EBOs. In-Store Radio (Music selection promos & monitoring) Store locator management in Linen Club website. Vendor management Vendor registration PO and bill submissions. Managing the Linen Club gift card program
New Store Opening Activations	Planning & executing new store launches Budgeting Media planning & buying BTL activities and execution. Launch Activation Event and PR for COCO/COFO stores
Analytics	Monthly RSM dashboard and discussion Monthly review with stakeholders Key Franchisee quarterly discussions

Required Experience:

Manager

Key Skills

Business Intelligence
Bidding
Accounts Assistant Credit Control
Account Development
Content Development
Lab Testing

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About Company

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Area Incharge Retail Marketing Bangalore

Hooghly - India

Job Summary

Job Purpose

Job Context & Major Challenges

Key Result Areas

Job Purpose

Job Context & Major Challenges

Key Result Areas

Key Skills

About Company

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