// WHO YOU ARE //You know the future of retail is eCommerce and you want to shape how CPG brands win on marketplaces like Amazon. Innovative focused and forward-thinking you anticipate problems before they happen lead with passion and inspire people to do their best work.
Youre obsessed with the numbers that matter. Data guides your decisions and revenue and growth are the natural outcomes of your drive to do exceptional work for your clients and your team.
// DAY-TO-DAY //
- Plan manage and execute digital media buys acrossAmazon Sponsored Ads (SP/SB/SD) and Amazon DSPfor multiple brands and markets simultaneously.
- Own end-to-end campaign setup and performance including audience strategy keyword/ASIN targeting creatives and placements.
- Continuously monitor performance (ROAS TACoS CPA CVR share of voice etc.) and execute ongoing optimizations to hit and exceed KPIs.
- Use Amazons native reporting tools (and supporting analytics platforms) to review traffic conversion behavior and funnel performanceturning insights into clear action plans.
- Create and present campaign performance reports that translate complex data into simple strategic recommendations for internal teams and clients.
- Conduct research on competitors category trends and search behavior to inform media strategy and testing roadmaps.
- Manage budgets bids and pacing to deliver the most efficient and scalable results across tactics and funnels.
- Stay on top of Amazon Advertising and marketplace trends testing new features betas and optimization techniques.
- Use structured testing budgets to experiment with new audiences formats and strategies while managing risk and protecting efficiency.
- Partner closely with internal and external creative teams to brief test and refine high-performing ads and landing experiences.
- Collaborate on media mix and budget allocation across Amazon tactics (e.g. Sponsored Ads vs. DSP) to support brand and performance goals.
// WHAT YOU BRING //
- Proof you can WIN with digital media buyingon Amazon we want to see the results and hear the story behind them.
- Hands-on experience optimizing campaigns inAmazon Advertising Console (Sponsored Products/Brands/Display)and ideallyAmazon DSP. Experience with other retail media networks is a plus.
- Mastery of the Amazon Ad ecosystem inclusive of analytics as well.
- Passion for eCommerce and ongoing learning with a strong understanding of how marketplace media buying fits into the broader growth strategy for a brand.
- Excellent organizational skills and attention to detail; youre comfortable managing multiple brands campaigns and budgets at once.
- Strong analytical skills and proficiency with Excel/Sheets (pivot tables lookups basic formulas) and performance reporting.
- Clear confident communication skillsyou can explain complex performance stories in a way that clicks for clients and teammates.
Required Experience:
Senior IC
// WHO YOU ARE //You know the future of retail is eCommerce and you want to shape how CPG brands win on marketplaces like Amazon. Innovative focused and forward-thinking you anticipate problems before they happen lead with passion and inspire people to do their best work.Youre obsessed with the numb...
// WHO YOU ARE //You know the future of retail is eCommerce and you want to shape how CPG brands win on marketplaces like Amazon. Innovative focused and forward-thinking you anticipate problems before they happen lead with passion and inspire people to do their best work.
Youre obsessed with the numbers that matter. Data guides your decisions and revenue and growth are the natural outcomes of your drive to do exceptional work for your clients and your team.
// DAY-TO-DAY //
- Plan manage and execute digital media buys acrossAmazon Sponsored Ads (SP/SB/SD) and Amazon DSPfor multiple brands and markets simultaneously.
- Own end-to-end campaign setup and performance including audience strategy keyword/ASIN targeting creatives and placements.
- Continuously monitor performance (ROAS TACoS CPA CVR share of voice etc.) and execute ongoing optimizations to hit and exceed KPIs.
- Use Amazons native reporting tools (and supporting analytics platforms) to review traffic conversion behavior and funnel performanceturning insights into clear action plans.
- Create and present campaign performance reports that translate complex data into simple strategic recommendations for internal teams and clients.
- Conduct research on competitors category trends and search behavior to inform media strategy and testing roadmaps.
- Manage budgets bids and pacing to deliver the most efficient and scalable results across tactics and funnels.
- Stay on top of Amazon Advertising and marketplace trends testing new features betas and optimization techniques.
- Use structured testing budgets to experiment with new audiences formats and strategies while managing risk and protecting efficiency.
- Partner closely with internal and external creative teams to brief test and refine high-performing ads and landing experiences.
- Collaborate on media mix and budget allocation across Amazon tactics (e.g. Sponsored Ads vs. DSP) to support brand and performance goals.
// WHAT YOU BRING //
- Proof you can WIN with digital media buyingon Amazon we want to see the results and hear the story behind them.
- Hands-on experience optimizing campaigns inAmazon Advertising Console (Sponsored Products/Brands/Display)and ideallyAmazon DSP. Experience with other retail media networks is a plus.
- Mastery of the Amazon Ad ecosystem inclusive of analytics as well.
- Passion for eCommerce and ongoing learning with a strong understanding of how marketplace media buying fits into the broader growth strategy for a brand.
- Excellent organizational skills and attention to detail; youre comfortable managing multiple brands campaigns and budgets at once.
- Strong analytical skills and proficiency with Excel/Sheets (pivot tables lookups basic formulas) and performance reporting.
- Clear confident communication skillsyou can explain complex performance stories in a way that clicks for clients and teammates.
Required Experience:
Senior IC
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