Head of Trade Marketing

Where Conviviality is at work.

Pernod Ricard is a global premium spirits and wine company. Were the team behind leading brands such as ABSOLUT Vodka Jameson Irish Whiskey Malibu Kahlúa Liqueur The Glenlivet Gin and Skrewball whiskey as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word convivialitéit means human connection authenticity friendly and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players dream makers trailblazers movers and (cocktail) shakers. We have a passion for living life to the fullest making new friends every day and realizing our potential as people and as a business!

The salary range for this role based in New York is $194400.00 to $243000.00. The range will vary if outside of this location. Base salaries are determined during our interview process by assessing a candidatesexperience skills against internal peers and against the scope and responsibilities of the position.

Position Overview:

The Head of Trade Marketing will lead and drive impactful trade marketing strategies to deliver best-in-class commercial plans and tools and maximize retail execution for Pernod Ricard USA. This role is pivotal in enhancing brand visibility and effectiveness at the retail level ensuring that trade marketing efforts translate into tangible results.

In this role you will manage a team of approximately 40 people including the following teams: trade marketing brand teams marketing activation services and trade advocacy and brand ambassadors. This role requires a dynamic leader who can navigate complex environments drive strategic initiatives and foster collaboration to achieve outstanding trade marketing results.

Key Responsibilities:

Strategic Leadership

• Develop and lead the trade marketing strategy across on-trade off-trade and emerging channels.
• Align trade marketing initiatives with brand priorities and commercial objectives.
• Lead the development and execution of national programs providing comprehensive trade marketing solutions.
• Champion shopper and customer insights to inform strategy and execution.
• Provide strong vision and 3-year roadmap for the function to build capabilities and expertise and become recognized as the leading trade marketing function within the industry.

Commercial Execution

• Partner with Marketing and Commercial leadership to design and implement customer-specific programs that drive volume visibility and value.
• Own the development of toolkits POS materials and activation plans tailored to channel and customer needs.
• Support channel-specific activations and develop tailored point-of-sale tools to enhance marketing effectiveness across different channels and customer segments.
• Monitor and optimize trade spend to maximize ROI.

Cross-Functional Collaboration & Influence

• Work closely with and foster collaboration with key stakeholders and partners including Brand Marketing Commercial teams Finance Supply Chain Distributors Retailers Agencies etc. to ensure seamless execution and maximize the impact of trade marketing efforts.
• Influence senior stakeholders and contribute to strategic planning and business reviews.

Performance & Analytics

• Establish KPIs and measurement frameworks to assess program effectiveness.
• Leverage data and insights to refine strategies and drive continuous improvement.

Team Leadership & Development

• Lead inspire and develop a team of trade marketing professionals
• Foster a culture of collaboration accountability and continuous improvement.
• Build succession plans and talent development to ensure long-term team strength.

Key Skills & Experience

• 15 years of experience in trade marketing commercial strategy or brand activation ideally within the spirits beverage or FMCG industry.
• Ability to foster a culture of innovation and manage resource constraints efficiently.
• Proven success in leading large teams and managing complex initiatives.
• Strong commercial acumen and understanding of channel dynamics.
• Expertise in shopper marketing category management and promotional planning.
• Experience working with key accounts distributors and retail partners.
• Proficiency in data analysis tools and performance tracking.

Leadership Attributes:

• Strategic Visionary:Able to see the big picture and translate strategy into actionable plans.
• Innovative & Resourceful: Encourage innovative thinking and streamline processes to reduce complexity and maximize resource efficiency in trade marketing initiatives.
• Inspirational Leader:Builds trust motivates team and drives high performance and develops future leaders.
• Collaborative Influencer:Navigates matrixed environments builds strong cross-functional relationships and works effectively with diverse stakeholders.
• Agile & Resilient:Thrives in fast-paced evolving environments and leads through change.
• Customer-Centric:Keeps the shopper and customer at the heart of decision-making.

When you join Pernod Ricard youll experience a workplace that is rich in heritage driven by our iconic brands and a long-standing commitment to sustainability safety and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived they drive our behaviors and its what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide ones most meaningful contribution. We offer a flexible work policy with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer we understand that not everyones working hours are the same and we empower our employees to work the hours that make the most sense for them and their teams schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability training and experience and does not and will not discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race color religion sex age disability national origin citizenship marital status sexual orientation gender identity genetic information military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process contact us at

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