Vans Senior Manager, Brand Management

Now that youve found the job description whats next

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom non-conformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live Off the Wall Vans just may be the place for you.

To learn more about our values and our culture visit Vans Careers or .

What will you do

A day in the life of a Senior Manager Brand Management Global at Vans looks a little like this.

The Senior Manager Global Brand Management at Vans will serve as a steward of the brands global position driving strategic initiatives that reinforce Vans identity and consumer connection worldwide. This role focuses on shaping and executing mid-term brand strategies developing integrated marketing plans and ensuring brand consistency across all consumer touchpoints. You will collaborate cross-functionally to deliver cohesive storytelling and impactful consumer experiences leveraging insights and data to guide decisions and optimize performance.

Lets break down that day-in-the-life a bit more.

• Develop and execute mid-term global brand strategies (1836 months) that reinforce Vans identity support business objectives and maintain brand relevance Lead the planning and execution of business-critical Lifestyle and Action Sports projects ensuring globally aligned storytelling launch coordination and strategic impact across markets.
• Drive strategic planning for global event activations including cultural moments action-sports events retail experiences and community-focused programs that elevate brand heat and consumer engagement.
• Define maintain and evolve global brand guidelines to ensure creative consistency and messaging cohesion across all consumer touchpoints.
• Leverage consumer insights and market data to inform strategic decisions identify growth opportunities and drive innovation in storytelling and global brand expression.
• Partner with regional marketing creative product and planning teams to deliver integrated global campaigns toolkits and go-to-market frameworks.
• Provide leadership to cross-functional teams ensuring alignment operational clarity and timely execution of global brand initiatives.
• Measure campaign effectiveness analyze performance metrics and recommend strategic optimizations to maximize brand and business impact.

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 7-9 years of experience and professional achievements.

The foundation skills you will need in this position are:

• 7 years of experience in brand management or marketing strategy within a global consumer brand.
• Proven ability to develop and execute brand strategies aligned with business objectives.
• Demonstrated experience in global event activation strategy cross-regional coordination and large-scale program management.
• Strong analytical capabilities with expertise in applying consumer insights and market data to guide strategic decision-making.
• Excellent communication leadership and collaboration skills with the ability to influence stakeholders at all levels.
• Ability to manage complex global projects and deliver results within a fast-paced matrixed environment.
• Experience leading teams or cross-functional working groups providing direction motivation and strategic clarity.

• Location requirement: Hybrid schedule in-office in Costa Mesa CA.

What do we offer you

At Vans we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions a competitive compensation package and a strong benefits package that includes medical dental vision and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect connection and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans benefits package follow this and click Looking to Join VF.

To learn more about Vans Diversity and Inclusion efforts go to .

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.