Corporate Communications Lead Social Media & AI First Marketing

Roles & Responsibilities :
As a Corporate Communications Manager you will play a pivotal role in shaping the organizations voice across external digital and internal brand communication platforms. The role requires a dynamic communicator who is hands on and can strategize & create impactful content and campaigns that strengthen BGSWs positioning as a thought leader and employer of choice.

You will be responsible for driving social media presence external engagements managing the corporate website leading selective strategic initiatives and ensuring brand consistency and excellence across all touchpoints. This role is also central to the organizations focus into an AI-first enterprise where creativity analytics and technology converge to deliver sharper narratives higher engagement and measurable brand outcomes.

Key Responsibilities

1. Social Media & Digital Channel Management

• Develop and execute a comprehensive social media strategy aligned with BGSWs business goals and brand identity.

• Manage official handles (LinkedIn Instagram X Facebook YouTube etc.) ensuring timely relevant and engaging content.

• Partner with business units showcase innovation org. culture and thought leadership.

• Monitor analytics to measure performance and optimize content based on insights in strong collaboration with Creative agencies.

• Own and manage the corporate website content structure and updates in collaboration with relevant teams.

• Stay updated on emerging digital trends and incorporate them into BGSWs content strategy.

2. Public Relations & Media Management

       Develop and implement a proactive PR strategy to enhance BGSWs reputation media visibility and share of voice in strong collaboration with the PR agency.

       Manage responses to media inquiries ensuring consistent and timely communication.

       Partner with global and regional communication teams to align media strategy and messaging when necessary.

       Support crisis communication efforts by preparing holding statements FAQs and reactive messaging when necessary.

3.  AI-First Marketing & Digital Intelligence

• Embed AI-led marketing practices across campaign planning audience segmentation and content performance measurement ensuring decisions are driven by data automation and predictive insights rather than intuition alone.

• Drive marketing automation and analytics integration collaborating with digital and data teams to build smarter dashboards track ROI and continuously optimize the content pipeline.

• Champion an AI-first creative process upskilling teams and partners to adopt AI-enabled platforms for ideation A/B testing and engagement analysis.

4. Brand Management

• Ensure consistency of brand identity and voice across all internal and external touchpoints.

• Partner with cross-functional teams and stakeholders to maintain alignment with BGSWs brand philosophy.

• Manage relationships with creative and media agencies for collateral development.

   

Qualifications :

Key Skills & Attributes

• MBA from Tier 1 Institute with prior B2B experience of min. 8-10 years

• AI-Driven Marketing Acumen: Demonstrated ability to integrate generative & multi-modal AI tools and data-driven insights into campaign strategy storytelling content creation and performance measurement to elevate brand communication impact.

• Excellent Written & Verbal Communication: Crisp clear and influential writing and presentation skills.

• Project Leadership: Manage multiple stakeholders projects and deadlines with agility.

• Creative Eye: Strong sense of design and visual communication principles with immense attention to details.

• Collaboration: Ability to partner effectively with cross-functional teams and senior leaders.

• Digital Savvy: Deep understanding of digital communication tools analytics and emerging platforms. 

Remote Work :

No

Employment Type :

Full-time