CRM Manager Sports betting US New Jersey

Hoboken, NJ - USA

Monthly Salary: Not Disclosed

Posted on: 1 hour ago

Vacancies: 1 Vacancy

Job Summary

On behalf of our client fast - growing digital services provider operating within the iGaming field we are looking for a CRM Manager - Sportsbook for the US market.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level.

As an US CRM Manager your primary focus will be creating and delivering tailored CRM initiatives for US players leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement.

You will work across both casino and sportsbook products ensuring a seamless and engaging player experience.

Tasks

Develop and execute targeted CRM campaigns to boost retention reactivation and player lifetime value in the US market across both casino and sportsbook.
Plan and manage lifecycle promotional and engagement campaigns tailored to sportsbook players.
Ensure all campaigns comply with US regulatory requirements maintaining best practices in responsible gaming.
Analyze customer behavior and campaign performance to optimize future strategies for sportsbook audiences.
Use leading CRM tools to manage personalization segmentation and automation of campaigns ensuring effective engagement.
Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across sportsbook.
Monitor regional trends player feedback and competitor activity in both sportsbook to adapt and improve campaigns.

Requirements

Experience working with the US gaming market and familiarity with licensing requirements.
3 years of experience in a CRM role in the iGaming industry with hands-on experience with CRM systems like Optimove Symplify Salesforce Marketing Cloud or similar platforms.
A solid understanding of customer segmentation campaign performance analysis and retention strategies.
Experience working with sportsbook products.
Strong organizational skills and the ability to multitask in a fast-paced environment.

On behalf of our client fast - growing digital services provider operating within the iGaming field we are looking for a CRM Manager - Sportsbook for the US market.This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the ...

On behalf of our client fast - growing digital services provider operating within the iGaming field we are looking for a CRM Manager - Sportsbook for the US market.

This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level.

You will work across both casino and sportsbook products ensuring a seamless and engaging player experience.

Tasks

Develop and execute targeted CRM campaigns to boost retention reactivation and player lifetime value in the US market across both casino and sportsbook.
Plan and manage lifecycle promotional and engagement campaigns tailored to sportsbook players.
Ensure all campaigns comply with US regulatory requirements maintaining best practices in responsible gaming.
Analyze customer behavior and campaign performance to optimize future strategies for sportsbook audiences.
Use leading CRM tools to manage personalization segmentation and automation of campaigns ensuring effective engagement.
Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.
Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across sportsbook.
Monitor regional trends player feedback and competitor activity in both sportsbook to adapt and improve campaigns.

Requirements

Experience working with the US gaming market and familiarity with licensing requirements.
3 years of experience in a CRM role in the iGaming industry with hands-on experience with CRM systems like Optimove Symplify Salesforce Marketing Cloud or similar platforms.
A solid understanding of customer segmentation campaign performance analysis and retention strategies.
Experience working with sportsbook products.
Strong organizational skills and the ability to multitask in a fast-paced environment.

Key Skills

Junit
Customer Service
Freelancing
Industrial Safety
ACCA
Arbitration

Apply Now

About Company

MVProtalent.com

We are an international recruitment consultancy made of experts from the iGaming and Fintech that partners with the best Companies in the field. With over ten years of successful recruitment activities, I am now leading a team made of experienced recruiters who are working remotely ac ... View more

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