Content Author & Campaign Platform Expert

Job Title- Content Author & Campaign Platform Expert

Project Location Hybrid in Iselin NJ

Duration- 6 months contract to hire

Onsite Tuesday Wednesday and Thursday. Remote Monday and Friday

It is an absolute must/no exceptions that you have good experience taking designs from the UI/UX designer and converting it into HTML templates (for communication via email or social media platforms)

Required:

• Bachelors degree in Marketing Communications Business or related field.
• 4 7 years of experience in content authoring and marketing campaign management ideally within a FinTech financial services or technology company.
• Strong knowledge of digital campaign tools such as Salesforce Marketing Cloud Mailchimp Adobe Experience Manager Marketo or similar.
• Expert in HTML development email templates and campaign tagging.
• editing and storytelling skills with attention to tone compliance and clarity.
• Understanding of marketing automation data-driven targeting and customer journey mapping.
• Analytical mindset with experience in campaign reporting and performance optimization.
• Experience with personalization and dynamic content management.
• Familiarity with financial products regulatory marketing requirements and consumer finance communication standards.

Excellent writing

We are seeking a dynamicMarketing oriented specialist to join our growing FinTech team. This role combines creative storytelling with strong technical expertise in digital marketing and campaign management platforms. You will play a critical role in shaping our customer communication strategy - creating engaging compliant and on-brand content while leveraging campaign automation tools to drive customer acquisition engagement and retention.

Content Strategy & Creation

• Develop write and edit clear engaging and compliant content across digital channels (email web in-app SMS and social).
• Create tailored content for different audience segments including customers partners and internal stakeholders.
• Collaborate with product compliance and marketing teams to ensure accuracy tone and brand consistency.
• Manage and maintain content repositories and version control for marketing assets.

Campaign Platform Management

• Build test and deploy omnichannel marketing campaigns using campaign management tools (e.g. Salesforce Marketing Cloud Adobe Campaign HubSpot Mailchimp or equivalent).
• Manage customer journeys automation workflows segmentation logic and personalization rules.
• Analyze campaign performance metrics and provide insights to optimize engagement and conversion.
• Ensure campaigns adhere to regulatory requirements data privacy policies and company brand guidelines.

Collaboration & Enablement

• Partner with Product Marketing Sales and Data teams to translate business objectives into content and campaign strategies.
• Support content governance and ensure consistent application of messaging frameworks across the organization.
• Provide training and documentation for campaign workflows and best practices.