Senior Media Buyer – New Channels & Programmatic (The Trade Desk)

Manila - Philippines

Monthly Salary: USD 3000 - 4500

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Mission:

Own the exploration launch and scaling of new paid acquisition channels (programmatic CTV display native app inventory) with a focus on The Trade Desk turning them into durable profitable traffic sources.

What Youll Do:

Design and execute a roadmap for testing and scaling new media channels beyond the core paid social/search stack.
Set up manage and optimize campaigns on The Trade Desk (and similar DSPs) across formats like video display native and CTV.
Build smart account structures (by geo audience funnel stage) that support scalable testing and low operational risk.
Translate direct-response principles (hooks offers angles landing pages) into programmatic and CTV environments.
Partner with creative teams to brief test and iterate on ad concepts tailored for each placement and format.
Work closely with data/analytics to define measurement attribution and incrementality tests for new channels.
Monitor performance daily diagnose issues quickly and propose clear data-backed actions.
Stay on top of privacy changes platform policies and inventory trends to uncover new opportunities.

What Youve Done:

4 years in performance marketing/media buying with hands-on experience in at least one DSP (ideally The Trade Desk).
Personally launched and scaled at least one new channel from near-zero to meaningful profitable spend.
Strong grounding in direct-response: offers funnels LTV/CAC creative testing and revenue-focused decision-making.
Comfortable working with multi-geo setups and structuring campaigns to handle different markets and regulations.
Solid analytical skills: you live in dashboards and spreadsheets and know how to separate noise from signal.
Experience collaborating with engineers/analytics on tracking pixel/server-side setups and attribution models.
You think in experiments: hypothesis test design execution analysis rollout or kill.

Who You Are:

Sharp independent problem-solver; you dont wait for someone to hand you a playbook.
Calm under volatility; performance swings are a puzzle to solve not a crisis to panic about.
Direct communicator comfortable pushing back with data when needed.
Enjoy working with a lean remote team where speed and clarity matter.

Screening Questions:

To be considered for this role please provide detailed answers to the following questions:

1. Which DSPs have you run campaigns on and which one(s) are you strongest in (e.g. The Trade Desk DV360 etc.)

Please list platforms rough monthly spend ranges.

2. Describe one example where you launched a new channel or DSP from near zero and scaled it to meaningful profitable spend.

What was the offer what did you do and what did results look like

3. What types of campaigns have you run via The Trade Desk (or similar) e.g. CTV display native video and which format do you understand best Why

Required Skills:

Performance Marketing Media Buying Media Planning The Trade Desk TTD Demand Side Platform Management DSP Management Programmatic Advertising Connected TV CTV A/B Testing Bid Strategy Optimization Campaign Management Data Analysis Full-Funnel Measurement Pacing and Delivery Monitoring Scalability Vendor Management Key Performance Indicators Reporting and Visualization

This is a remote position. Mission: Own the exploration launch and scaling of new paid acquisition channels (programmatic CTV display native app inventory) with a focus on The Trade Desk turning them into durable profitable traffic sources. What Youll Do: Design and execute a roadmap...