Content & Graphic Design Leader

Overview

Safco Dental Supply is scaling its content engine for digital advertising short-form video social email and web. We need a hands-on creator who blends sharp visual design tight copy and modern AI workflows to create high-performing assets fastwhile rigorously upholding and evolving brand guidelines. Own end-to-end creation of branded assets across channels. Introduce AI processes that increase output without sacrificing quality. The ideal candidate is passionate about all forms of content. He/she brings a strategic point of view to developing content that works to achieve desired business outcomes. This role reports to the VP Marketing.

Key Responsibilities

Content & Campaign Production (50%)

• Design high-impact assets (web/digital ads social posts/stories landing pages email banners sell sheets decks trade show collateral blog/email visuals).
• Write headlines hooks captions CTAs and other short-form copy that convertstailored per channel and persona.
• Produce short-form video (UGC-style explainers motion graphics; editing/titling/sound).
• Ruthlessly follow brand guidelines (type color grids iconography voice) and contribute to their evolution with clearly documented rationale.

AI-Enabled Content Innovation (15%)

• Pilot and standardize AI workflows (concepting image gen/upscaling layout variants copy iteration VO transcript cleanup; podcast/webinar building clipping and repurposing).
• Build guardrails: prompt libraries templates checklists QA standards to preserve brand voice and quality.
• Evaluate and onboard new tools with clear ROI.

Channel Expansion & Innovation (15%)

• Build Safcos organic social presence including post/content calendar and aligned development.
• In conjunction with the SEA/paid team help development of mid/top-of-funnel paid social campaigns and own development of content to drive engagement and overall performance.
• Continue to build and scale Safcos approach to influencer and affiliate marketing with a keen focus on dental influencers that can build reach engagement and brand visibility.
• Build a new focus on thought leadership content including webinars and podcasts.

Project Management Collaboration & Leadership (10%)

• Partner with others in Marketing on funnels offers and KPIs; align with Merchandising for accuracy; align with the Tech/Ecomm team on website page design and brand guidelines-based UI updates.
• Develop Jira tickets from campaign briefs and track workflow progress; assign tasks as needed.
• Direct creative and copywriting freelancers/contractors proofreader and agency partners; give/receive actionable critique.
• Maintain file hygiene/DAM so assets are searchable and reusable.

Ops Testing & Analytics (10%)

• Turn briefs into testable creative variants (visuals aspect ratios/sizes headlines CTAs).
• Review performance with channel owners; turn insights into next-round hypotheses.
• Ensure accessibility and compliance (claims licensing).

Desired Qualifications

• Bachelors degree in Marketing Business Communications or related field.
• 5-7 years of hands-on experience in digital design and content development roles in B2B (preferably B2B retail/distribution or eCommerce); in-house agency mix ideal.
• Experience working with brand systems and guidelines multi-channel campaigns and developing content that drives measurable impact.
• Demonstrated ability to interpret and enforce brand guidelines across channels and vendors.
• Solid copywriting including headlines ad copy captions CTAs email subject lines etc.
• Short-form video concepting production editing experience.
• The desire to build an AI-driven content practice at Safco based on prior proven use of AI tools across text image audio video and/or podcasts with documented workflows.

Must have experience creating:

• Website banner ads (IAB standard sizes responsive/HTML5 static & motion variants; proper file weights/compression).
• Email creative (hero banners modular content blocks dark-mode aware designs file size hygiene).
• Social content (static carousel story/reel/shorts paid vs. organic variants; aspect ratios 1:1 4:5 9:16; safe zones subtitles).
• Display & retargeting ad sets (offer frameworks sequential messaging A/B variants for headline/visual/CTA).
• Blog & resource visuals (feature images diagrams/illustrations infographics).
• Magento landing pages (from rough wireframe to final design; hero/benefit sections form UX credibility blocks mobile-first layouts).
• Sales enablement (one-pagers datasheets case studies pitch decks) and event/trade show graphics.

Skills & Competencies

• Concept-to-done speed taste practicality systems thinking constructive candor ownership.
• Customer-centric mindset first with a business focus on facilitating engagement through content.
• Design: Adobe Illustrator InDesign Photoshop; Figma expertise is a bonus.
• Video/Audio: Premiere Pro After Effects CapCut/DaVinci Descript Audition or similar.
• AI: LLMs image generation/upscaling voiceover/cloning transcription/summarization podcast/webinar tools.
• Ops: Familiarity with Jira and Confluence for project management.
• Excellent organizational communication and collaboration skills.
• Ability to thrive in a fast-paced deadline-driven environment

What We Offer:

• Competitive base salary $80000-$95000 potential annual bonus
• Benefits include: Medical Dental Vision 401(k) matching and more
• Hybrid work schedule: 3-4 days a week on-site in Buffalo Grove IL
• The opportunity to be a key contributor in a growing forward-thinking B2B retail company

Safco Dental Supply is an Equal Opportunity Employer.

We are committed to creating an inclusive environment for all employees and applicants. All employment decisions are based on merit qualifications and business needs. We do not discriminate based on race color religion sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity or expression age national origin disability genetic information veteran status or any other characteristic protected by applicable federal state or local law.

In accordance with theIllinois Equal Pay Act Safco Dental Supply is committed to pay transparency. Salary or wage ranges for this position are disclosed within this job posting. Compensation decisions are based on qualifications experience internal equity and market competitiveness.

Safco Dental Supply is committed to providing reasonable accommodation to individuals with disabilities. If you need assistance or accommodation during the application or recruitment process please contact us at