Associate Media Director Programmatic Buying

Team Leadership & Development:

• Lead and mentor a team of 3-5 Platform Buyers responsible for hands-on-keyboard campaign execution across DSPs and social platforms
• Provide clear strategic direction while empowering team members to execute with autonomy
• Conduct regular performance reviews skill development sessions and career growth conversations
• Foster a culture of testing learning and optimization within the buying team
• Balance team management responsibilities with collaborative hands-on involvement in strategic campaign decisions
• Ensure team accountability for on-time on-budget high-quality campaign execution

Strategic Campaign Management:

• Oversee multi-channel programmatic buying operations across video (CTV/OLV) audio (streaming/podcast) display (programmatic) and social platforms
• Develop advanced optimization strategies that push performance boundaries and align with enrollment recruitment goals
• Provide strategic direction on campaign design audience targeting creative approaches and platform utilization
• Partner with planning analytics and client teams to ensure campaigns align with institutional objectives and KPIs
• Make data-driven decisions on budget allocation platform mix and tactical pivots to maximize enrollment outcomes
• Ensure adherence to best practices timelines and quality standards across all buying operations

Client & Stakeholder Partnership:

• Serve as primary buying contact for higher education client building trust through expertise and results
• Present campaign performance optimization strategies and recommendations to client stakeholders with confidence
• Translate complex programmatic concepts into clear insights that demonstrate value and impact on enrollment
• Manage client expectations while advocating for innovative approaches and necessary optimizations
• Provide valuable feedback and strategic POVs that inform broader media strategy and planning

Platform & Vendor Management:

• Develop and maintain strong relationships with platform technology partners (Google Amazon Meta Snapchat TikTok etc.)
• Stay current on platform updates new features and beta opportunities relevant to education marketing
• Identify and evaluate new technologies data sources or tactics that could drive enrollment results
• Negotiate preferred access to inventory beta features or added value opportunities
• Ensure team leverages full platform capabilities and stays ahead of industry changes

Performance & Analytics:

• Set performance expectations and ensure campaigns achieve delivery and KPI goals (inquiries applications enrollments)
• Guide advanced analytics approaches including attribution modeling incrementality testing and audience analysis
• Review and approve weekly monthly and quarterly performance reports before client delivery
• Identify trends risks and opportunities in campaign data; translate findings into strategic recommendations
• Contribute to process improvements that enhance efficiency quality or performance outcomes

Qualifications :

• 6 years of professional experience in digital media buying with focus on programmatic and social platforms
• 2 years managing teams responsible for hands-on-keyboard campaign execution
• Advanced expertise across programmatic DSPs (DV360 Amazon DSP) and social platforms (Meta Snapchat TikTok LinkedIn)
• Deep understanding of digital advertising ecosystem including supply paths data strategies and measurement approaches
• Experience in higher education marketing student recruitment or education services strongly preferred
• Proven track record achieving performance goals and driving measurable business results
• Strong analytical capabilities with ability to translate data into strategic insights
• Excellent presentation and communication skills for C-level stakeholder interactions
• Demonstrated leadership abilities including coaching conflict resolution and team development

IDEAL CANDIDATE DEMONSTRATES

• Strategic vision combined with operational excellence in programmatic buying
• Understanding of higher education recruitment challenges enrollment funnel and category dynamics
• Expertise reaching Gen Z audiences through programmatic and social channels
• Ability to manage up down and across organizational structures effectively
• Solutions-oriented leadership style that empowers team while ensuring accountability
• Track record of process innovation and operational improvement
• Passion for media innovation and staying ahead of industry trends
• Bachelors degree in marketing communications business or related field

Additional Information :

SUCCESS METRICS

• Team achievement of enrollment KPIs across all managed campaigns (cost per inquiry cost per application cost per enrollment)
• Campaign delivery accuracy and budget stewardship across portfolio
• Team development and retention (skill growth engagement performance)
• Performance improvements through optimization and testing initiatives
• Quality of strategic insights and recommendations provided to stakeholders
• Successful identification and implementation of innovative tactics or platforms
• Client satisfaction and strength of relationship

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract