Media Planner

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

Campaign Planning & Management:

Assist in developing integrated media plans that reach prospective students across awareness consideration and conversion stages
Create media flowcharts budget tracking documents and authorizations for campaigns across traditional and digital channels
Manage day-to-day budget pacing and ensure accurate tracking across all media placements
Execute and oversee media buys working with buying team to resolve discrepancies and ensure delivery
Support development of audience targeting strategies based on academic program interests demographics and geographic priorities

Execution & Coordination:

Relay campaign direction to media staff through clear written and verbal communication
Coordinate with buying team creative and analytics to ensure seamless campaign launches
Monitor campaign delivery and flag pacing or performance issues to senior planning team
Maintain organized campaign documentation and update stakeholders on status
Train and support Assistant Planners on media fundamentals and planning processes

Research & Analysis:

Utilize syndicated research tools (Nielsen MRI Comscore) to understand student media consumption behaviors
Analyze campaign performance data and identify optimization opportunities
Research media opportunities relevant to higher education recruitment (campus-focused platforms student discount programs etc.)
Stay informed on higher education marketing trends and Gen Z platform preferences
Investigate new media tactics that could support enrollment goals

Client & Vendor Relations:

Support client meetings and presentations demonstrating knowledge of campaigns and institutional objectives
Develop relationships with media vendors and negotiate added value where appropriate
Maintain communication with internal agency teams to ensure alignment on goals and deliverables
Deliver POVs and recommendations relevant to recruitment challenges and opportunities

Qualifications :

1-3 years as Assistant Media Planner or related advertising/marketing experience
Exposure to higher education marketing education services student audience marketing or willingness to quickly learn the category
Planning experience across multiple channels: Video (TV CTV OLV) Audio (Streaming Podcast Radio) Digital (Display Social Search) and Out-of-Home/DOOH
Proficiency with media planning tools: Nielsen AdIntel MRI-Simmons Telmar Strata
Strong Excel and PowerPoint skills for budget management and presentation creation
Excellent organizational skills and attention to detail
Ability to manage multiple projects simultaneously and prioritize effectively

IDEAL CANDIDATE DEMONSTRATES

Interest in higher education marketing and student recruitment challenges
Understanding of Gen Z media behaviors and emerging platform trends
Proactive problem-solving approach and willingness to learn
Strong communication skills with both internal teams and client contacts
Ability to work within deadline-driven environment during peak recruitment periods
Team-oriented mindset w

Additional Information :

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract

Campaign Planning & Management:Assist in developing integrated media plans that reach prospective students across awareness consideration and conversion stagesCreate media flowcharts budget tracking documents and authorizations for campaigns across traditional and digital channelsManage day-to-day b...

Campaign Planning & Management:

Assist in developing integrated media plans that reach prospective students across awareness consideration and conversion stages
Create media flowcharts budget tracking documents and authorizations for campaigns across traditional and digital channels
Manage day-to-day budget pacing and ensure accurate tracking across all media placements
Execute and oversee media buys working with buying team to resolve discrepancies and ensure delivery
Support development of audience targeting strategies based on academic program interests demographics and geographic priorities

Execution & Coordination:

Relay campaign direction to media staff through clear written and verbal communication
Coordinate with buying team creative and analytics to ensure seamless campaign launches
Monitor campaign delivery and flag pacing or performance issues to senior planning team
Maintain organized campaign documentation and update stakeholders on status
Train and support Assistant Planners on media fundamentals and planning processes

Research & Analysis:

Utilize syndicated research tools (Nielsen MRI Comscore) to understand student media consumption behaviors
Analyze campaign performance data and identify optimization opportunities
Research media opportunities relevant to higher education recruitment (campus-focused platforms student discount programs etc.)
Stay informed on higher education marketing trends and Gen Z platform preferences
Investigate new media tactics that could support enrollment goals

Client & Vendor Relations:

Support client meetings and presentations demonstrating knowledge of campaigns and institutional objectives
Develop relationships with media vendors and negotiate added value where appropriate
Maintain communication with internal agency teams to ensure alignment on goals and deliverables
Deliver POVs and recommendations relevant to recruitment challenges and opportunities

Qualifications :

1-3 years as Assistant Media Planner or related advertising/marketing experience
Exposure to higher education marketing education services student audience marketing or willingness to quickly learn the category
Planning experience across multiple channels: Video (TV CTV OLV) Audio (Streaming Podcast Radio) Digital (Display Social Search) and Out-of-Home/DOOH
Proficiency with media planning tools: Nielsen AdIntel MRI-Simmons Telmar Strata
Strong Excel and PowerPoint skills for budget management and presentation creation
Excellent organizational skills and attention to detail
Ability to manage multiple projects simultaneously and prioritize effectively

IDEAL CANDIDATE DEMONSTRATES

Interest in higher education marketing and student recruitment challenges
Understanding of Gen Z media behaviors and emerging platform trends
Proactive problem-solving approach and willingness to learn
Strong communication skills with both internal teams and client contacts
Ability to work within deadline-driven environment during peak recruitment periods
Team-oriented mindset w

Additional Information :

Remote Work :

Yes

Employment Type :

Contract

Key Skills

Google Marketing Platform
Google Ads
Math
Media Buying
Media Planning
Pivot tables
Adobe Audience Manager
Microsoft Powerpoint
Research Experience
Microsoft Excel
DoubleClick
DoubleClick for Publishers

Apply Now

About Company

We Are Rosie

Our agency client is seeking a Media Planner to support planning and execution for a higher education client. This role offers hands-on experience developing multi-channel media campaigns targeting prospective students while building foundational expertise in education marketing. You' ... View more

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