Head of Digital

• Lead the digital transformation journey of Syngenta in Indonesia to bring new technologies in agriculture which will have the positive impact on livelihood of farmers  
• Provide modern research based break-through digital technologies to boost farm productivity leading towards developed agricultural economy of Indonesia   
• Provide digital insights and analytics to support strategic decisions in order to achieve the purpose of Syngenta that is Bringing Plant Potential to Life

Accountabilities:

• Lead and drive country digital initiatives
• Manage Digital Marketing activities for all products/brands in country  
  • Translate brand/product strategies into a focused digital campaign strategy & plan based on customer/grower insights.  
  • Define create and implement and optimize the local digital marketing campaigns (focus on acquisition of grower data grower engagement conversion of sales and grower loyalty) B2B and B2C
  • Alignment of digital campaigns with local marketing teams and their initiatives
  • Leads digital campaign execution and ensure all related party (including agency/vendor) meet approved project milestones. Creation of digital campaign creation briefs for the agencies involved and the end-to end campaign delivery process
  • Provide content strategy. Management of all digital campaign content consistency & quality according to the brand guidelines  
  • Supervise and monitor customer inquiry/complaints make sure all followed up managed and recorded it properly
• Manage Digital Advertisement
  • Develop digital media plan & strategy to boost brand awareness through digital media
  • Realization of tagging & SEO/SEM implementation of all digital campaign assets to drive traffic
  • Work closely with digital media buying agency to make sure optimal budget utilization 
  • Responsible to manage team social media campaign e-commerce grower database. Utilize and analyze data to support strategy and data driven decision
• Monitoring Reporting and Controlling digital marketing cost spending 
  • Setting measuring optimization and reporting of all campaign KPIs and as such optimize digital A&P spend
  • Regular monitoring and reporting digital marketing campaign effectiveness  
  • Collecting and sharing information about digital insights digital marketing trends technology and competitive review
  • Manage local digital marketing A&P budget. Ensure optimal budget utilization 
• Work closely and interfacing with external agencies Syngenta IT & Digital and local Marketing & IT teams and Corporate affairs
• Involve in Global digital projects through proper stakeholder management in very close cooperation with Global Region and Country Management Teams
• Drive digital marketing capability building in local marketing teams

Qualifications :

• Bachelor (S1) degree in Marketing/Communication/Information Technology (IT)
• Min. 2 years of hands-on digital marketing head implementation experience management; preferably in a large international company preferred have experienced in handling digital on FMCG/Consumer Health brands or digital agency
• Experience in direct interaction with senior leaders and above country level
• Familiar to Internet / website technologies
• Familiar to digital application development phase including progress development in digital world
• Having good understanding on overall marketing knowledge and activities
• Strong analytical skills and understanding of core KPI metrics

Additional Information :

Be willing to travel including overnight and over the weekend trip

Remote Work :

No

Employment Type :

Full-time