Digital Content & Brand Activation Manager – H&W BeNeLux

Veghel - Netherlands

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Digital Content & Brand Activation Manager Health & Wellness BeNeLux

Focus on Content & Social Media

Location: Veghel Part of Mars Snacking

Lets create a healthier snacking future together.

At Mars we believe the world we want tomorrow starts with how we do business today. Thats why within Health & Wellness part of Mars Snacking our ambition is bold: to become the worlds leading healthy snacking company.

We lead with purpose win with consumers in fast-growing categories and nurture brands that make a difference. Today our Health & Wellness family in EMEA includes KIND and Trü Frü two brands reshaping the way the world snacks.

Meet our brands

KIND was founded in 2004 with a simple but powerful idea: to make the world a little kinder one snack and one act at a time. What began with a single Fruit & Nut bar has grown into a global movement for tasty wholesome snacking and a brand that stands for kindness inside and out.

Trü Frü born in the U.S. and now part of the Mars family has taken fruit snacking to another level think fresh fruit hyper-chilled or hyper-dried coated in layers of indulgent chocolate. After going viral in the U.S. U.K. and Germany (thanks to its social-first buzz and irresistible taste) Trü Frü is now launching in BeNeLux. As the founder Brian says Tasting Trü Frü is life-changing.Are you ready for your life-changing move

Your Mission

As Brand Activation Manager youll be the creative force behind our brands in the BeNeLux region. Youll bring KIND and Trü Frü to life by developing standout content and campaigns for social media activating influencers building communities and delivering unforgettable brand experiences. Youll inspire consumers generate buzz and make sure our snacks end up in as many hands (and mouths!) as possible.

Youll lead social media and influencer activations community engagement and experiential campaignscreating unmissable content and moments that build love awareness and demand for KIND and Trü Frü. Reporting to the H&W BeNeLux Market Acceleration Lead youll shape and execute an annual plan that drives growth across key channels with creativity agility and a healthy dose of entrepreneurial spirit.

What are your key responsibilities

Bring our brands to life: Execute best-in-class activation plans across BeNeLux from influencer campaigns to sampling and in-store experiences.
Be social (and smart): Manage local social media channels creating content thats relevant engaging and on-trend especially on TikTok and Instagram.
Build communities: Nurture a passionate tribe of brand lovers through authentic timely engagement that reflects our purpose and personality.
Create partnerships that pop: Source and manage influencer brand and PR collaborations that generate buzz and drive desirability.
Own experiences: Lead field marketing and experiential activations that get consumers talking and tasting.
Measure and optimize: Track campaign performance share learnings and constantly find ways to raise the bar.
Manage budgets wisely: Maximize impact and ROI ensuring every euro counts.

What are we looking for

2 years experience in marketing or brand activation ideally with a degree in Marketing Communications or a related field.
Strong background in digital marketing especially social media content paid media and community management.
Proven ability to identify build and manage influencer and brand partnerships.
Experience with field marketing or trade marketing is a plus you know how to drive trial and visibility in-store.
Fluency in both Dutch and English is essential.

What can you expect from Mars

Work with diverse and talented Associates all guided by the Five Principles.
Join a purpose driven company where were striving to build the world we want tomorrow today.
Best-in-class learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.

Ready to make your mark in Health & Wellness
Join us and bring your energy creativity and passion for purpose-led brands to Mars. Because here the future tastes good.

Required Experience:

Manager

Job Description:Digital Content & Brand Activation Manager Health & Wellness BeNeLuxFocus on Content & Social MediaLocation: Veghel Part of Mars SnackingLets create a healthier snacking future together.At Mars we believe the world we want tomorrow starts with how we do business today. Thats why wit...