Senior Marketing Manager

Join our client as an integrated member of the marketing function. You will work in close partnership with Senior Marketing Lead Germany and CEE to support the development and execution of strategic insight-led local marketing plans that drive business growth and strengthen Airbnbs brand in the market.

You will help identify local opportunities activate integrated campaigns manage agency partners and collaborate with cross-functional teams including PR media product business development and performance marketing. The role also involves adapting and localizing global initiatives to ensure cultural relevance and impact.

Responsibilities

Support the development and execution of integrated marketing campaigns and programs for Germany aligned with global strategy and local business priorities.

Partner with the Senior Marketing Lead to identify local opportunities and deliver impactful insight-led campaigns that drive growth and strengthen brand relevance.

Manage agency relationships including briefing timelines contracts budgets and end-to-end delivery.

Collaborate with cross-functional teams (e.g. PR media social product marketing performance marketing) to activate campaigns across paid owned and earned channels.

Adapt and localize global marketing initiatives to ensure cultural relevance and local resonance.

Track campaign performance and support reporting optimization and knowledge sharing.

Ensure all marketing activity reflects brand values and delivers against business and brand KPIs in the German market.

Skills:

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Your profile

8 years in a marketing role preferably with experience at a fast paced startup or technology company

Deep understanding of the German market with proven experience activating local consumer insights through impactful marketing initiatives

Creative and analytical thinker with proven ability to champion world class creative marketing programs that deliver results

An integrated marketing mindset with experience in amplifying campaigns across paid owned and earned channels

Experience in co-marketing activations and sponsorships is a strong plus

Solid business acumen to understand key business and consumer levers that unlock growth

Experience managing external agencies and cross-functional internal teams

Willingness to regularly travel internationally and nationally

Record of success in measurement of ROI and accountability for results

Ability to thrive in a fast-paced startup environment

Outstanding communication and presentation skills; able to articulate a vision strategy and idea clearly and succinctly

The ability to work at both strategic and tactical levels

Fluent in English and German (written and verbal)