Director of Public Relations and Marketing
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Job Location:
Warsaw, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
17 days ago
Vacancies:
1 Vacancy
Job Summary
The Director of Public Relations (PR) and Marketing plays a pivotal role in shaping and promoting Bowen Healths brand mission and services across multiple platforms both internally and externally. This position is responsible for developing and executing strategic PR marketing and digital engagement initiatives that elevate awareness of integrated care Bowen Health services and programs support talent acquisition efforts and foster community trust. The role serves as the primary liaison with media outlets manages social media presence and oversees the creation of compelling content that reflects the organizations values and impact. Through collaboration with executive leadership clinical teams consultants and community partners this leader ensures consistent messaging drives audience engagement and strengthens the organizations reputation as a trusted voice in healthcare.
Duties/Responsibilities:
Below are the primary duties and essential functions of an employee in this position. While not all tasks may be performed by every employee in this role all employees are expected to perform related tasks as needed. These essential functions must be performed with or without reasonable accommodation.
- Lead and manage the PR and Marketing team ensuring staff are well-trained supported and compliant with all mandatory training requirements.
- Oversee recruitment hiring and retention strategies to build a high-performing team.
- Responsible for performance reviews competency reviews time-off approvals disciplinary actions payroll processes and career development initiatives.
- Lead strategic planning and execution of PR and marketing campaigns across multiple channels.
- Lead and implement comprehensive digital marketing strategies across Search Engine Optimization (SEO) Search Engine Marketing (SEM) and social media platforms to enhance brand visibility and engagement.
- Promote Bowen Health services to drive patient engagement and choice.
- Collaborate proactively and positively with leadership clinical teams agencies and community partners to amplify messaging and foster strong relationships.
- Develop and execute integrated marketing campaigns that effectively resonate with target audiences and align with organizational objectives.
- Analyze and incorporate internal and external data-driven insights into the marketing mix to optimize business performance and maximize ROI.
- Collaborate and strategize with internal teams and external stakeholders/consultants to ensure alignment and successful execution of marketing and PR initiatives.
- Manage social media presence across platforms including Instagram LinkedIn Facebook X Glassdoor and TikTok.
- Develop digital campaigns that educate engage and build brand loyalty.
- Analyze metrics and trends to optimize content strategy and report performance insights.
- Serve as primary media liaison and oversee press releases media kits and talking points.
- Create compelling multimedia content including videos blogs podcasts and stories.
- Create talent acquisition campaigns that promote company culture brand image and attract quality candidates.
- Maintain consistent brand messaging and lead initiatives that build trust and reputation.
- Other duties as assigned.
Required Skills/Abilities:
- Demonstrates commitment to and practices in line with Bowen Healths core values of respect integrity mission and stewardship.
- Ability to develop and execute integrated communication plans aligned with organizational goals.
- Exceptional writing editing and presentation skills.
- Strong leadership and project management capabilities.
- Proficiency in managing multi-platform social media presence and digital campaigns.
- Strong storytelling skills with experience producing engaging multimedia content.
- Skilled in building relationships with media outlets and managing press communications.
- Ability to interpret data and metrics to optimize campaign performance and audience engagement.
- Demonstrated expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) including keyword research on-page/off-page optimization paid search campaigns and performance analytics to drive measurable growth in traffic and conversions.
- Proven ability to work cross-functionally with leadership clinical teams and external partners.
- Experience maintaining consistent messaging and enhancing organizational reputation.
- Understanding of employer branding and supporting talent acquisition through strategic communications.
Required Qualifications:
- Education: Bachelors degree in Marketing Communications Public Relations or related field required. Masters preferred.
- Experience: 5 years of progressive experience in PR marketing or communications preferably in healthcare or nonprofit sectors preferred.
- Certificate or Professional License: None required.
- Valid drivers license and active auto insurance coverage.
- Satisfactory results from criminal and driving record background checks
->As a State-Of-the-Art Healthcare Organization and a Federal Contractor Agency we require allindividuals who join Team Bowen to receive a flu shot and TB testto further protect our staff and the patients we serve. There are options for exemption applications but approval is not always guaranteed.
Promise of Equal Opportunity and Fostering a Fair and Respectful Workplace:
Bowen Health is an equal opportunity employer committed to fostering an inclusive diverse and respectful workplace. We comply with all applicable laws including the ADA and OSHA regulations and provide reasonable accommodations for qualified individuals with disabilities. Safety is a priority for all employees.
Bowen Health prohibits discrimination based on race color religion sex national origin age disability genetic information veteran status sexual orientation gender identity or other protected statuses. Bowen Health is dedicated to creating opportunities for all employees to thrive and support our mission of compassionate care.
Required Experience:
Director
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
About Company
Bowen Center, a non-profit mental health care services provider serving 27 counties in northern Indiana, is committed to making a difference in the lives of those we serve. Our professional team of psychologists, psychiatrists, nurses, social workers, therapists and Substance Use Diso ... View more
