Senior Manager, Growth Marketing

Austin, TX - USA

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Who We Are:

Were a high-growth software company with a big mission: empowering K-12 district teams to do more with less.

At LINQ we get K12. Thats why we help districts transform K-12 school operations with best-in-class cloud-based software solutions built to help districts return more resources to finance HR nutrition management and payments into a single secure platform LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually process payroll for 364000 educators administrators and staff and engage with millions of families through the free LINQ Connect app.

Our team Theyre talented committed and fiercely loyal problem-solvers. At LINQ youll find challenging and meaningful work a team that respects and uplifts one another and a commitment to constant improvement. Our customers love us because were attentive patient communicative and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time.

LINQs Values:

Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity both internally and externally. We believe in transparency honesty and accountability. Building a culture where trust is earned and maintained.

Deliver Excellence: We consistently exceed our clients every interaction we strive to anticipate needs provide swift solutions and go the extra mile to relentlessly impress our customers. We communicate clearly consistently and in a timely way to cultivate lasting relationships.

Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn grow and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.

Collaborate & Act as One Team: Diverse skills ideas and perspectives are our strength. Through open communication shared goals and a spirit of unity and mutual respect we collaborate to achieve excellence drive innovation and propel our company forward as a cohesive force.

About The Team:

LINQs Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers strategists and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics combining big ideas with measurable impact.

About The Role:

The Senior Manager Growth Marketing is responsible for developing and executing multi-channel digital campaigns account-based marketing initiatives in partnership with sales and audience acquisition for in-person events. This role drives awareness engagement and qualified pipeline through full-funnel planning aligned with our go-to-market strategy defined personas and buying committees and key messaging. The position requires an experienced player-coach who oversees campaign execution from launch through optimization and reporting working closely with Sales RevOps and Product Marketing to deliver measurable business impact.

Primary Objectives:

Drive qualified pipeline & revenue growth

Improve funnel conversion & lead management with Sales

Build a measurement & optimization engine and a data-driven team

What Youll Be Doing:

Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search paid social programmatic/display retargeting email webinars/events website/CRO content syndication and partner channels.

Fullfunnel campaign management: Define ICPs/segments craft messaging and offers develop landing pages and nurture streams forecast spend and pipeline and manage timelines from brief to postmortem.

Lead management supporting Sales: Leverage 6sense or ABM/intent data equivalent. Partner with BDRs/AE leadership to define lead taxonomy and SLAs route and score leads improve 6QA/MQLSQL conversion and ensure clean handoffs with feedback loops.

Measurement & optimization: Own campaign and funnel analytics set KPIs instrument tracking run A/B and multivariate tests and optimize creative audiences bids and pages to maximize ROI.

Crossfunctional collaboration: Work with Product Marketing Content Web RevOps and Sales to align priorities launch GTM plays and ensure consistent messaging across touchpoints.

Team leadership: Coach and develop a small team; set goals prioritize roadmaps and foster an experimentation culture.

Budget & vendor management: Plan quarterly budgets manage agencies/contractors and negotiate platform/vendor relationships.

What We Are Looking For:

69 years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech public sector or multiproduct portfolios a plus.

Demonstrated success building and scaling multichannel digital programs across search social programmatic and email/lifecycle.

Handson expertise with 6sense or ABM/intent data equivalent HubSpot Google Analytics (GA4) Salesforce Canva and Asana.

Strong analytical skills with mastery of funnel metrics (MQL SQL SAL win rate CAC payback) and experimentation frameworks.

Attention to detail excellent organization and the ability to manage multiple concurrent programs and deadlines.

Exceptional communication skills and stakeholder management; comfortable presenting to executives and partnering with Sales.

People leadership experience: hiring coaching and performance management.

What will Make You Stand Out:

Qualified pipeline generated ($) and pipeline coverage for priority segments

6QA/MQLSQL and SQLOpportunity conversion rates

CAC ROAS and payback period by channel/campaign

Website conversion rate (visitlead; leadMQL) and landing page CVR

Email engagement and nurture progression velocity

The Tech:

HubSpot (marketing automation workflows email landing pages lead scoring attribution)

Google Analytics (site and funnel analytics goals/events GA4 reporting)

Salesforce (campaign influence opportunity and pipeline reporting)

6sense (account identification intent data and predictive insights for ABM)

Canva (lightweight creative and ad production)
Asana (project management)

Travel Requirements:

Less than 10%

Why Youll Love Working With Us

Flex Your Workspace: Work remote from one of our eligible states across the US or if youre near Austin three days in office a week!

Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).

Performance Pays Off: Whether its a company bonus or target sales commission your hard work doesnt go unnoticed.

Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need when you need it.

Paid Parental Leave: Take the time you need to welcome your new addition Weve got you covered!

Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.

Giving Back: Feel good while doing good 16 paid volunteer hours to support the causes that matter most to you. #LINQCares

Benefits That Have Your Back (And Teeth Too!): Rock-solid medical dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA with contributions from LINQ. Dental perks that even cover braces for the kiddos.

Wellness Perks: Employer-paid Short-Term Disability Long Term Disability Basic Life and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance employee assistance and even pet insurance options.

Grow With Us: Invest in yourself with professional development opportunities to keep leveling up your skills.

Rewards For Referrals: Got an amazing candidate in your network Send them our way and earn a referral bonus when they join the team!

EOE Statement/Accommodation Notice:

As a federal contractorand equal employment opportunity employer LINQ adheres to all applicable laws and regulations regarding employment practices ensuring that all qualified individuals receive consideration for employment

based on their qualifications. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability status as a protected veteran or any other protected category under applicable federal state and local law.

To learn more about your rights and protections under federal law please refer to theEEOC Equal Employment Opportunity Posterat the following link: youd like to view a copy of the companysstate or federally required affirmative actionplansor policy statement please email . If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process please contact . This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes such as solicitation following up on an application or non-disability related technical issues will not receive a response.

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Required Experience:

Senior Manager

Who We Are:Were a high-growth software company with a big mission: empowering K-12 district teams to do more with less.At LINQ we get K12. Thats why we help districts transform K-12 school operations with best-in-class cloud-based software solutions built to help districts return more resources to ...