Senior Brand Manager

Brand Strategy & Leadership 

• Own and evolve the strategic vision and positioning for the Alliance Animal Health brand grounded in clear insights about veterinarians practice owners and hospital teams. 
• Translate brand strategy into annual and multi-year brand roadmaps with clear priorities initiatives and success metrics. 
• Serve as the internal voice of the brand ensuring a cohesive differentiated presence across all channels and touchpoints. 
• Develop and maintain brand guidelines messaging frameworks and toolkits for internal stakeholders and external partners. 

Support for Talent Acquisition & Recruitment Marketing 

• Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness consideration and applications. 
• Experience leading channel strategy and implementation across web social job boards and email 
• Lead employer-brand storytelling for AAH (why AAH career paths culture)  
• Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding). 
• Experience with employer reputation management tools and strategies (GlassDoor Indeed etc) 
• Experience with content creation and versioning of assets 
• Monitor recruitment marketing performance and continuously test/optimize creative messaging and channels. 

Events Experiences & VetTalks 

• Lead the strategy planning and execution of brand-forward events with emphasis on: 
• AAHs signature VetTalks series (concept programming speaker strategy promotion and post-event content). 
• Key industry conferences and trade shows where AAH shows up as a recruiter partner and thought leader. 
• Select partner- and candidate-focused events  
• Partner with cross-functional teams and external vendors on event branding creative content and logistics to ensure a premium differentiated AAH experience. 
• Create repeatable playbooks and templates so events can scale and remain on-brand. 

Support for Business Development  

• Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals. 
• Develop compelling pitch materials presentations and content that bring the AAH story to life for prospective partners. 
• Ensure brand consistency and impact across BD touchpoints: conferences dinners webinars email campaigns and direct outreach. 
• Support launch and integration plans for new partner hospitals from a brand and communications standpoint. 

Brand Campaigns & Content 

• Lead integrated brand campaigns that build awareness consideration and preference across priority audiences. 
• Oversee development of creative concepts copy and content (video social web email collateral) that bring The Surprising Side of Corporate and the AAH story to life. 
• Manage agencies freelancers and other creative partners; ensure high-quality delivery on time and on budget. 
• Maintain and optimize AAHs website and key landing pages for brand and recruitment goals. 

Insights Measurement & Governance 

• Define and track brand health and campaign performance metrics (awareness perception engagement pipeline impact etc.). 
• Regularly share insights performance dashboards and recommendations with leadership and cross-functional partners. 
• Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices. 

Qualifications :

• Bachelors degree in Marketing Communications Business or related field; MBA or advanced degree a plus. 
• 5 years of brand management or integrated marketing experience ideally with: 
• Multi-stakeholder brands (B2B2C or B2B talent/recruitment audiences) and/or 
• Healthcare animal health veterinary or other mission-driven service organizations. 
• Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement. 
• Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and/or Business Development teams. 
• Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus. 
• Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills. 
• Data-driven mindset with ability to interpret performance metrics and translate them into action. 

Skills & Competencies 

• Strategic thinker practical doer: Can articulate a clear brand vision and also dig into the details to make it real. 
• Exceptional communicator: Strong written and verbal communication skills; able to tailor messaging to veterinarians hospital teams executives and candidates. 
• Relationship-builder: Collaborative partner who builds trust with TA BD operations and hospital leaders. 
• Project leader: Strong organization time management and the ability to juggle multiple initiatives and deadlines. 
• Creative and curious: Passion for innovative brand experiences and content that stand out in the veterinary and animal health space. 
• Mission-aligned: Genuine enthusiasm for supporting veterinary professionals and improving the lives of pets pet owners and hospital teams. 

Additional Information :

At Alliance Animal Health we partner with veterinary practices so they can focus on what matters most: quality medicine and exceptional patient care. As Senior Brand Manager youll play a pivotal role in elevating our story amplifying our impact and helping more veterinarians discover a different kind of partner. 

WE ARE A DRUG-FREE SMOKE-FREE EQUAL OPPORTUNITY EMPLOYER.

Company Policy & Federal & State Laws Forbid Discrimination Because of Age Color Race Religion Sex Disability Sexual Orientation or National Origin

Remote Work :

Yes

Employment Type :

Full-time