Marketing Manager

Job description:

We are seeking a bilingual (EnglishSpanish) Marketing Manager to lead the development and execution of a multi-brand growth strategy for a dynamic hospitality group operating multiple restaurant concepts in the Miami area.

This role is responsible for driving 810% annual revenue growth increasing local market share and building a community-driven brand identity that unites the companys restaurant portfolio. The ideal candidate combines strong brand strategy and digital marketing expertise with a proven track record in sales development partnerships and events.

Tasks

Key Responsibilities

Strategic Leadership

• Develop and implement a 1218 month sales and marketing plan aligned with company growth targets.
• Identify expansion opportunities through new markets delivery channels and events to achieve consistent annual growth.
• Oversee brand positioning and ensure a unified voice across 46 restaurant concepts.
• Collaborate with Operations and Finance to align marketing spend with EBITDA and P&L performance.

Marketing & Brand Management

• Design and manage digital social media influencer and community campaigns with ROI accountability.
• Enhance customer retention by optimizing CRM and loyalty platforms.
• Lead creative storytelling and brand consistency across all platforms.
• Integrate customer analytics (NPS online reviews sentiment data) to improve the guest experience.

Sales & Partnerships

• Develop B2B partnerships (corporate events catering tourism alliances) to generate 1015% of total group revenue.
• Negotiate collaborations with hotels tour operators and community organizations.
• Build and maintain sales forecasting models tied to revenue goals.

Support local marketing initiatives that drive incremental traffic and brand visibility.

Team Leadership & Development

• Lead coach and develop a marketing and sales team (46 members).
• Foster creativity accountability and a data-driven culture.
• Collaborate with HR and Operations to design training programs for sales execution and guest engagement.

Requirements

Key Qualifications

• Bachelors degree in Marketing Business or Hospitality Management (required).
• MBA or certification in Digital Marketing / Revenue Management (preferred).
• 58 years of experience in marketing sales or brand management within hospitality or lifestyle brands.
• Proven success managing multi-location marketing strategies and P&L responsibility.
• Strong proficiency in CRM (Salesforce SevenRooms Paycom) digital analytics (GA4 Meta Suite) and data visualization tools (Power BI Tableau).
• Demonstrated ability to lead high-impact campaigns loyalty programs and community-based marketing.
• Bilingual in English and Spanish (required).