Open Jobs Senior Manager, Loyalty Marketing

At Sephora beauty is about feeling seen valued and empowered individually and collectively. It is connecting deeply with others celebrating diversity and inclusivity unlocking your potential and making a difference every day. Together we belong to something beautiful.

Sephora SEAs omni channel business spans over 8 countries (Australia India Indonesia Malaysia New Zealand the Philippines Singapore and Thailand) with 100 stores and boasts some global flagships such as ION and Raffles City in Singapore F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e. Click and collect and marketplace).

Head of Loyalty Sephora SEAANZ

As Head of Loyalty you will lead Sephoras Loyalty Strategy for Southeast Asia Australia & New Zealand and Franchise Markets (Indonesia and India) and the regions Beauty Pass program one of the most loved loyalty programs in beauty retail with over 14M members.

Working closely with CRM Digital Store Experience and our local marketing teams you will lead recruit repeat retention and trade up of our customers with an inspirational and carefully designed rewards program brought to life and marketed effectively across an omnichannel retail experience.

You will shine here if you enjoy

• Regional Loyalty Leadership: Own and evolve the loyalty vision and roadmap for SEA ANZ and Franchise markets ensuring alignment with Sephoras business goals.
• Program Innovation: Enhance and scale the Beauty Pass program by driving member uptiering through relevant and attractive benefits and rewards that encourage sign up engagement retention repurchase and uptiering.
• Campaign Excellence: Lead the planning and execution of impactful online and in-store loyalty campaigns balancing member delight and business objectives.
• Cross-Market Partnership & Stakeholder Management: Bring to life the loyalty experience in store online and in our activations through close collaboration and leadership of our local loyalty marketing teams cross-functional partners.
• Data-Driven Optimization: Leverage insights and analytics to track program performance identify opportunities and optimize for customer lifetime value.
• Team Leadership: Mentor and guide team members to foster growth collaboration and excellence

We would love to hear from you if you are/have

• At least 8-10 years experience leading loyalty CRM or customer engagement programs ideally in retail beauty or lifestyle sectors.
• Proven ability to design and execute regional loyalty strategies that balance customer experience data insights and business performance.
• Strong understanding of CRM systems loyalty management platforms omnichannel customer journeys and complex sampling/reward programs.
• Demonstrated experience in data analysis campaign measurement and translating insights into action.
• Exceptional stakeholder management skills and ability to influence across diverse markets and teams.
• A creative and strategic thinker with a passion for building customer love and loyalty..

Here you will find:

• Community in which authenticity is embraced and the strength of our differences fuels our collective spirit

• Culture of empowerment learning & growth that offers you the tools space and opportunity to learn innovate and lead

• Work that brings fulfilment from delighting clients every day to inspiring our industry at large every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment hiring training advancement or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.