Director of Marketing Strategy, Execution, Digital, and Growth

• Accountable for top of the funnel demand generation (The inbound engine) delivering a reliable stream of quality marketingsourced lead volume (MQL). Pull the available levers marketing channel mix (paid SEO/content email field/VAR community tradeshow) conversion paths and sales enablement to drive MQL conversion into usable leads for sales (SQL).
  
• Influence mid and latefunnel sales operations; equip sales with narratives proof and tools that accelerate opportunity progression and hit-rate growth.
  
• Turn brand equity and the Luxer One Three Uniques into demand by leveraging and telling the brand story consistently reinforcing social proof over time and protecting Luxer Ones premium position.
  

• A pipelinefirst numbersdriven leader who designs implements and guides the marketing system that produces pipeline and proves out marketing investment. You will coach a fiveperson team run a rigorous testandmeasure cadence manage the budget and channel mix and support an open accountable culture focused on both serving and leading the sales organization with strategies and tools to drive growth. Translate and Tell the Luxer One Brand story.
  

• Accountable for the marketing P&L; design and review the marketing budget; monthly performance and return on marketing investment reporting.
  
• Publish a rolling 5-quarter growth calendar and associated MQL pipeline forecast with 10% accuracy.
  
• Report on marketing metrics and insights.
  
• Participate in quarterly and annual planning and align marketing Objectives goals and work-streams (Rocks) to company objectives (Growth targets 3HAG strategic priorities).
  

• Build and optimize the fullfunnel engine across paid media content/SEO/AEO email field/VAR tradeshow/events and communities.
  
• Monitor campaigns continuously; prioritize projects and allocate resources to what performs.
  
• Conduct market and competitive analysis to identify challenges and opportunities for growth. Capitalize on leverage points vs competition.
  
• Track competitors activities and adjust (or double down) plans accordingly.
  

• Define segment/vertical narratives value propositions and proposition packaging for Multifamily and Commercial markets (Retail/BOPIS EDU Hospitality) and other markets.
  
• Build/refine vertical marketing playbooks battlecards sales job aides and case stories
  
• Proactive Sales partner. See friction in the funnel Diagnose root cause and ship the marketing fix (messaging content tools campaigns)
  

• Steward the master brand (Luxer One) and endorsed brands (Droplocker Harbor)..
  
• Operate reviews (Trustpilot Google BBB) and community programs (Reddit/forums) to improve shareofvoice and sentiment.
  
• Build media and stakeholder relationships via creative PR; provide guidance and ideas for effective events.
  
• Oversee tradeshow planning: Identify where we need to be who needs to be there how we show up and what we say and how we drive excitement and engagement while there.
  

• Own the website SEO/SEM/AEO strategy and analytics with the Digital Specialist; maintain a highvelocity experimentation and refinement backlog.
  
• Ensure a clean data pipeline from marketing into Zoho CRM and dashboards; enforce CRM hygiene standards as it relates to marketing.
  

• Create an inspiring team environment with open communication
  
• Delegate clearly expect accountability and regular feedback; empower employees to own projects goals and acountabilities.
  
• Discover training needs; provide coaching and development plans.
  
• Forecast hiring needs and participate in recruiting to maintain a high bar and ensure we have the right people in the right seats.
  

• Report on pipeline return on marketing investment risks and resourcing; propose crosscompany moves that create stepchange impact.
  
• Serve as the AEO champion in crossfunctional forums; drive adoption of AEO principles and metrics within Marketing and with partner teams.
  

• MQL creation and MQL to SQL conversion
  
• Winrate lift in target segments;
  
• Return on Marketing Investment
  
• Content/enablement adoption by Sales / campaign timetoship
  
• Website/SEO/AEO health (qualified traffic rankings conversion trust)
  
• Team NPS
  

Requirements

• An Owner / Entrepreneurs mindset. Sees something that you can fix you fix it not waiting until briefed on it.
  
• Fullstack B2B marketing (product/segment demand brand enablement mix-modeling)
  
• Financial fluency and discipline
  
• Analytic bias
  
• Crossfunctional leadership
  
• Crisp communication
  
• Resourceful lowdrama execution under ambiguity
  
• AEO / Whats next Stay ahead of the curve mindset
  

• Education: Bachelors degree in Business Marketing or related field (preferred).
  
• Experience: 7 years progressive marketing experience; 3 years direct management with success leading and motivating teams (and crossfunctional groups).
  
• Portfolio: Digital portfolio required demonstrating marketing work (campaigns narratives enablement).
  
• Brand & Acquisition: Strong branding and reputation management; knowledge of customer acquisition strategies.
  
• Other: Ability to travel for field events conferences and team sessions.
  
• Tools: Zoho CRM (or analogous) SalesLoft Cordial Tableau attribution platforms Google Workspace.
  

Benefits

• Youll have opportunities to advance. Were fans of helping our employees learn different aspects of the business be challenged with new tasks be mentored and grow.
  
• As Luxens we celebrate one anothers differences and ideas. Were proud of our culture of diversity and inclusion - and we have programs that bring us together on important issues and provide educational opportunities for all employees.
  
• Were there for you - 401k with matching generous PTO flexible work arrangements and excellent medical dental and vision - weve got you covered!