Sport Marketing Manager Bosch eBike Systems

As Sport Marketing Manager at Bosch eBike Systems you will work in close collaboration with the Headquarter in Germany. You will be in a team of two persons responsible for marketing in Italy. Based on the global marketing strategy and objectives you will support the rollout of global marketing activities and additionally define and execute local marketing activities for sport sector across all marketing channels.

What will you take care of

Responsible for the sportive and leisure segments (including mountain bike and trekking) from strategic to operational levels;

Responsible of operational implementation of the global marketing activities across the customer journey and all marketing channels for sportive segment;

Responsible for Sales Marketing activities towards IBDs in close collaboration with service support team in the country;

Planning and implementation of local eBike events for end consumers to support IBDs and for OEMs on demand for segment related to sport and leisure;

Cooperation with tourism partner to reinforce brand positioning and product awareness in the sport segment;

Brand ambassadors management and sponsoring for sportive topics.

Continuously monitor/analyze the market/competitive situation and prepare regular reports on market situation and marketing activities in the sport segment;

Responsible of project management collaboration with headquarters press relation budget controlling for sportive and leisure segments in collaboration with current marketing manager.

Qualifications :

What distinguishes you

Education:

Completed university studies (master degree or equivalent) in marketing/communications;

Experiences and Know-How:

- 3-5 years experience in B2B2C marketing (retail and end-consumer) in the sport industry with a strong focus on outdoor activities bicycle and eBike;

- Experience in project management of marketing mixes (events online sales marketing sponsoring);

- Knowledge and skills of common marketing tools and methods excellent communication skills;

Personality:

Ready for action flexible team player hands on mentality passionate cyclist;  

Working style:

Professional entrepreneurial spirit target- and result-oriented self-reliant and highly committed;

Languages:

Excellent spoken and written in Italian and English.

Additional Information :

The head office for eBike in Italy is located in Torino but the position is compatible with remote working style with frequent travels to Italian offices in Turin and Milan and to the eBike venues.

Driver license is required.

Remote Work :

Yes

Employment Type :

Full-time