Digital Strategy Consultant

Job Title: Digital Strategy Consultant

Duration: 2years 4months

Location: Qu bec or Montr al Canada (Hybrid ideally in office once per month)

Job Description

Under the supervision of the Deputy Director the Digital Strategy Consultant will play a key strategic role within the multidisciplinary marketing team that supports all business units.

The consultant will be responsible for designing planning and guiding cross-functional digital strategies offering a centralized view of objectives and performance across business lines.

The marketing team covers six main areas:

• Online Advertising
• Content Strategy
• SEO (Search Engine Optimization)
• Social Media Marketing
• Email Marketing
• Analytics and Reporting

This position is focused exclusively on strategy (no operational tasks) and will complement the existing digital strategist on the team. The ideal candidate will have a strong background in digital strategy capable of developing innovative cohesive and goal-aligned approaches to support organizational growth.

Roles and Responsibilities

Partner Support

• Build strong and long-term relationships as a trusted strategic partner adding value through digital expertise.
• Provide strategic guidance to help stakeholders define goals and identify digital opportunities.
• Develop and implement digital strategies that drive growth and achieve business objectives.
• Monitor and evaluate digital strategy performance making adjustments as needed for continuous improvement.
• Prepare and present regular performance reports highlighting results and opportunities for optimization.
• Contribute to continuous improvement processes to enhance service efficiency and strategic impact.
• Act as a key point of contact and coordinator for management requests ensuring timely execution.

Cross-Functional Projects

• Serve as the central coordinator for multi-sector digital strategies.
• Collaborate closely with internal teams including business units product teams and project managers.
• Create synergies and leverage common needs across departments.

Digital Strategy Leadership

• Define and implement SEM strategies aligned with business goals including forecasting and measurable KPIs.
• Lead major digital initiatives such as campaigns website redesigns A/B testing and segmentation.
• Support the Head of Media Practice in developing comprehensive marketing plans.
• Act as a mentor and resource for less experienced colleagues.

Required Qualifications

• Bachelors degree in Marketing Communications or a related discipline.
• Minimum 10 years of experience in digital marketing and strategy.
• Strong expertise in digital campaigns SEO and social media marketing.
• Proven ability to manage multiple projects simultaneously in a dynamic environment.
• Demonstrates rigor autonomy proactivity and analytical thinking.
• Curious adaptable and committed to continuous learning.
• Results-oriented with a focus on optimization and innovation.
• Excellent relationship-building and stakeholder management skills.
• Ability to meet deadlines and adapt to evolving priorities.
• Understanding of business challenges in the insurance and savings industry.
• Excellent French (spoken and written) and functional English.