Head of Marketing & Communications ,APAC

Singapore - Singapore

Monthly Salary: SGD 9000 - 10000

Experience Required: 5years

Posted on: 14 hours ago

Vacancies: 1 Vacancy

Job Summary

Objectives of the position:

The Head of Marketing is a Mid-Level leadership role responsible for shaping and executing the organizations marketing strategy to drive brand visibility customer engagement and revenue growth. This position oversees all marketing functions including digital brand communications and campaign management ensuring alignment with business objectives and market trends.

Key Responsibilities:

Strategic Leadership:

Develop and implement comprehensive marketing strategies aligned with organizational goals. Define short-term and long-term marketing objectives and KPIs. Oversee marketing budgets and ensure efficient resource allocation.

Team Management & Budget Control:

Lead mentor and inspire a diverse marketing team across regions. Foster a culture of innovation and collaboration.

Brand & Communication:

Ensure consistent brand messaging across all channels. Manage PR and Internal & external communications to strengthen brand reputation. Proven track record in driving brand growth and managing multi-channel campaigns.

Digital Marketing:

Drive digital campaigns SEO/SEM social media and marketing automation. Analyze campaign performance and optimize ROI using tools like Google Analytics and any AL tools.

Customer Engagement (number of Active Customers):

Managing the customer lifecycle by turning prospects into leads converting leads to customers engaging and retaining new customers developing existing relationships and reactivating lost or inactive customers.

Cross-Functional Collaboration:

Work closely with Sales Product and HR teams to align marketing initiatives. Support go-to-market strategies and product launches.

Performance Measurement:

Monitor KPIs prepare reports for leadership and recommend improvements. Ensure compliance with corporate guidelines and governance.

Skills:

Technical Skills: Digital Marketing SEO/SEM Marketing Automation Data Analytics and CRM systems Budget Management and Forecasting.

Leadership & Soft Skills: Strategic thinking and decision-making Strong communication and stakeholder management Creativity and adaptability in a fast-paced environment.

Excellent analytical organizational and problem-solving skills.

Exceptional communication and interpersonal skills.

Experience in a regional or global role within a large organization.

Knowledge of industry-specific trends and challenges in the APAC region.

Qualifications

Bachelors degree in Marketing Business or related field (MBA preferred).

10 years of marketing experience with at least 3 years in a leadership role & the responsibilities of the region (APAC Countries- China Korea India- preferred).

Certifications like PCM or Digital Marketing Pro are a plus.

Working hours:

Mon to Fri 9am - 6pm

Required Skills:

Head of Marketing & Communications APAC

Required Education:

degree / diploma

Objectives of the position: The Head of Marketing is a Mid-Level leadership role responsible for shaping and executing the organizations marketing strategy to drive brand visibility customer engagement and revenue growth. This position oversees all marketing functions including digital brand communi...