Product Marketing Manager, Matterport DACH Frankfurt

Job Description

COSTAR GROUP - PRODUCT MARKETING MANAGER MATTERPORT DACH - FRANKFURT

OVERVIEW

Matterport a CoStar Group (NASDAQ: CSGP) brand is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology precision data and advanced visualization capabilities Matterport empowers professionals across commercial real estate hospitality retail architecture design and construction to market manage and analyze properties in entirely new ways.

As part of CoStar Group one of the worlds leading providers of real estate information analytics and online marketplaces Matterport benefits from the scale innovation and stability of a global technology leader with a growing European presence.

The Manager Product Marketing DACH will play a key role in driving Matterports growth in the region by localizing global marketing campaigns and tailoring them for the DACH market audiences across all sectors Matterport serves.

DESCRIPTION

This role is responsible for ensuring that Matterports global marketing initiatives resonate within the market delivering localized campaigns messaging and assets that reflect the regions industry trends and customer needs. The successful candidate will partner closely with global marketing product and sales teams to ensure cohesive regionally relevant storytelling that drives awareness engagement and adoption.

The ideal candidate is a hands-on B2B marketer with experience localizing global campaigns for regional markets and a passion for technology that transforms the way people design manage and experience the built world.

RESPONSIBILITIES

Localization & Market Adaptation

• Adapt and execute global marketing campaigns to align with DACH market trends audience expectations and regulatory requirements.
• Develop specific messaging creative and assets that communicate the value of Matterports platform across multiple industries including real estate retail design hospitality and construction.
• Collaborate with global teams to ensure brand consistency while tailoring campaigns for regional cultural and business nuances.
• Translate global product launches and initiatives into locally relevant go-to-market strategies.

Campaign Development & Execution

• Manage the rollout of integrated B2B marketing campaigns across digital content social and event channels for the markets.
• Work closely with agencies media partners and event organizers to amplify Matterports brand visibility in the region.
• Produce localized case studies customer stories and thought leadership that highlight Matterports impact within key sectors.

Cross-Functional Collaboration

• Partner with Product Sales and Customer Success teams to ensure marketing activities align with DACH business goals and customer priorities.
• Support sales enablement through localized tools presentations and campaign assets.
• Collaborate with CoStar Groups marketing organization to integrate Matterport messaging within broader CoStar campaigns.

Analytics & Continuous Improvement

• Measure and analyze campaign performance to assess effectiveness and ROI within the DACH market.
• Identify trends and insights to refine targeting messaging and creative strategy.
• Provide regular reporting and optimization recommendations to global marketing leadership.

Industry Engagement

• Represent Matterport at regional industry events trade shows and conferences promoting the companys leadership in spatial data and digital twin technology.
• Build relationships with industry partners associations and media to strengthen Matterports reputation in the DACH market.

QUALIFICATIONS

• Bachelors degree or equivalent experience required; Masters degree in a related field preferred.
• Minimum 5 years of B2B product marketing experience ideally with SAAS products.
• Proven success localizing or adapting global campaigns for regional markets preferably within technology SaaS or proptech sectors.
• Strong understanding of the business environment and customer behavior across multiple verticals.
• Excellent written verbal and presentation skills; ability to adapt messaging for diverse audiences.
• Data-driven approach with strong analytical skills and experience using marketing performance tools.
• Collaborative resourceful and thrives in a fast-paced innovation-driven environment.
• Experience in real estate design construction or related industries is a plus but not required.

WHATS IN IT FOR YOU

Working at CoStar Group means joining a culture of collaboration innovation and excellence that attracts top talent across addition to competitive compensation and performance-based incentives youll have access to training professional development programs and career advancement opportunities within CoStar Groups growing global operations.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing