Marketing & Engagement Specialist
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Job Location:
Roxboro, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job title | Marketing and Engagement Specialist |
Reports to | Superintendent |
Salary | Based on state salary schedule and experience level |
FLSA Status | Exempt |
Purpose
To promote the mission vision and achievements of Person County Schools by developing engaging communications managing the districts digital and media presence and fostering strong relationships with staff families and the broader community.
This position serves as the districts storyteller and public information liaison supporting transparent communication between the school system and the public.
Qualifications
- Bachelors degree in communications marketing journalism public relations or a related field (Masters degree preferred).
- Experience in communications public relations digital media or marketingpreferably in education or public sector settings.
- Strong skills in social media management photography videography and storytelling.
- Proficiency with Google Workspace (Docs Sheets Slides Forms) and Microsoft Office Suite.
- Skilled in data organization and spreadsheet manipulation; ability to develop reports and track engagement metrics.
- Experience creating and editing written and visual content across multiple platforms.
- Familiarity with Adobe Creative Suite or Canva preferred.
- Ability to manage multiple projects simultaneously under deadlines.
- Excellent written and verbal communication skills.
Essential Duties and Responsibilities
- Manage and grow the districts social media accounts to highlight student staff and district achievements.
- Serve as the districts storytellercreating written video and photo content that promotes school pride and community engagement.
- Coordinate press releases media inquiries and official district statements.
- Maintain and update the district website and support school-level communications staff.
- Designs prepares and edits District publications including newslettersemployee spotlights recruitment brochures programs for special events and other publications.
- Assist with marketing campaigns for recruitment enrollment and district initiatives.
- Coordinate employee and student recognition programs board recognitions and special event coverage.
- Design promotional materials and coordinate district branding to ensure consistent messaging.
- Collaborate with departments to develop internal and external communication plans.
- Collect analyze and report data on communication engagement (social media metrics website analytics survey data).
- Assist in preparing scripts talking points and visuals for superintendent and leadership presentations.
- Serve as a liaison between the district and local media business partners and community organizations.
- Represent the school district at community functions and serve as a liaison to civic and business organizations.
- Monitor local and state media coverage and advise district leaders on public perception issues.
- Ensure compliance with NC public records and open meetings laws in all communications.
- Support the superintendent with special projects and community engagement activities.
- May guide school-based personnel responsible for local communications and publicity.
- Perform other related duties as assigned by the superintendent.
Knowledge Skills and Abilities:
- Strong creative and analytical thinking skills.
- Knowledge of public records and open meetings laws.
- Ability to maintain confidentiality and exercise sound judgment.
- Effective interpersonal and customer service skills when working with diverse audiences.
- Maintain emotional control under stress.
- Capacity to adapt to fast-paced high-visibility situations.
Physical and Environmental Requirements:
- Frequent use of a computer and standard office equipment.
- Ability to travel between school sites and community events.
- May require evening or weekend work for events and coverage.
Reviewed by: | Personnel Office |
Date reviewed: | October 2025 |
Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees in this job.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
