Sr Director Brand Publicity

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Wizards of the Coast a proud part of Hasbro is home to iconic fantasy franchises like Dungeons & Dragons and the worlds greatest collectable trading card game Magic: The Gathering. As Hasbro continues to expand its storytelling into video games were looking for aSenior Director of Publicity to lead the publicity narrative for our growing digital portfolio of AAA games as well as D&D and Magic: The Gathering.

This newly created role reports to the SVP of Global Communications and leads publicity that drives cultural relevance and elevates Hasbro across tabletop and video games. Youll partner with brand marketing social influencer and digital publishing teams to tell compelling stories shape narratives manage major launches and deepen media relationships across entertainment gaming lifestyle tech and business press.

A Day in the life as a Senior Director of Publicity:

Strategic Leadership

• Develop and lead the global publicity strategy for Magic: The Gathering Dungeons & Dragons and Video Games.

• Partner with senior leadership to align publicity campaigns with brand franchise marketing and business priorities.

• Serve as a trusted counselor to executives creators and studio partners on Communications opportunities and issues.
  
  

Campaign Development & Execution

• Design innovative publicity campaigns for key product launches video games live events and storytelling initiatives.

• Build breakthrough moments in culture through earned media influencer engagement and experiential opportunities.

• Ensure messaging consistency across consumer trade entertainment and gaming press.
  
  

Media & Influencer Relations

• Cultivate strong relationships with top-tier media across gaming entertainment lifestyle business and tech.

• Proactively pitch and secure feature stories interviews and reviews.

• Identify and engage influencers content creators and thought leaders to amplify brand visibility.
  
  

Team Leadership

• Manage and mentor a high-performing publicity team.

• Oversee agency partners setting clear goals and ensuring executional excellence.

• Foster a culture of creativity accountability and collaboration.
  
  

Crisis & Issues Management

• Provide counsel and develop response strategies for sensitive brand and community issues.

• Ensure risk assessments and media responses protect Hasbros reputation while honoring fan trust.

• Oversee agency partners with clear goals/SOWs/SLAs and foster a culture of creativity accountability and continuous improvement.
  
  

What youll bring:

• 15 years of experience in publicity communications or PR with a proven track record in entertainment gaming or consumer brands.

• Deep understanding of the gaming ecosystem including tabletop video games and fan-driven communities.

• Demonstrated success in leading high-profile global publicity campaigns.

• Established media relationships across gaming entertainment lifestyle and tech.

• Exceptional written verbal and presentation skills.

• Strong leadership and people management experience.

• Ability to thrive in a fast-paced creative and highly collaborative environment.

• Passion for Magic: The Gathering Dungeons & Dragons and gaming culture.

• Familiarity with Hasbro brands and the broader toy/games/entertainment ecosystem.
  
  

Why Wizards

This is more than a jobits a chance to shape how the world experiences beloved brands in gaming and storytelling. At Wizards of the Coast backed by Hasbros global reach and belief in the power of play youll have the resources of an IP powerhouse with the heart of a creative studio. With Magic: The Gathering and Dungeons & Dragons at the forefront of global gaming culture were building digital experiences that honor our legacies and push them into the future. If youre ready to lead the charge and craft the stories that bring our worlds to life wed love to meet you.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

The base salary range for this position is $159700.00 to $227800.00. The hiring range will vary based on factors such as experience skills location and market conditions. Additionally employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical Dental and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!